I made $15K in 48 hours with a Google Doc (here's exactly what I did)

Okay guys, I need to talk to you about what just happened.

I made $15K in 48 hours. From a Google Doc. Most of it happened from my phone while I was lying in bed or at the beach.

In this episode, I'm breaking down what I actually did - the one-page thing I sent, why I barely said the word "mastermind," and what happened in the DMs that got me 15 people saying yes.

If selling feels heavy right now, listen to this.

👉 Watch the visuals on YouTube - see what the Google Doc actually looked like
👉 Grab the Google Doc Launch Masterclass - full breakdown, templates, and sales psychology
👉 DM me on Instagram - did this land? Let me know.

Transcript

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 Okay guys. Hello. Welcome to this episode. I need to talk to you about what has just unfolded itself in the last 48 hours. This is fresh. This is real. This is in actual time and you can probably hear it from my voice. I'm smiling from ear to ear one because I've just come off a launch whereby we've made so far, it's still going 15,000 USD.

Off a Google Doc, which took me less than 10 minutes to put together, and this was all done within a 48 hour period. So I wanna actually unpack this for you because I know that sometimes you can see these like blanket statements, like, I just made 15 k yay celebration emoji, and you are just sitting there going, but what did you do?

Or how did you do this? So I know others of you have gone through, you know, the process with me or maybe you were trying to kind of see the behind the scenes and maybe like for one of the better word, funnel hack what I did. You won't be able to guys, because it was so organic and so chill that I think a lot of people were like, what else is behind this?

So I'm just gonna share with you the what else is behind this and I have a feeling you're gonna leave this episode going, did Ruby just Gate keep or is there more? I promise you. No, that it's, it's the most simple process and honestly, hand on heart. My intention for this is if you are in a place where clients feel kind of slow right now in terms of clients coming in, or sales just feel really, really meh, uh, I, I really hope that this gives you some ideas and a lot of inspiration to simplify the whole thing, make it as easy as possible.

So, like I said. I've made $15,000 US in the last 48 hours. Honestly, most of it was done on my phone and a lot of the sales had happened when I was either messaging people laying down in bed with something on tv, or listening to some music, or when I was at the beach for a swim and then responding in between, you know, sets and things like that.

I. Literally relaunched my Mastermind. So what this is, is I've got an Open Evergreen Mastermind. You can come in at any time. It's called the Daily Sales Mastermind. Um, this is really for people who want that added support. So a lot of my masterminders have bought all my low tickets and now they want my coaching, mentoring, and help to put all the pieces of the puzzle together, but also have a network and a community of entrepreneurs who are doing the same thing.

So I've had this mastermind for about eight months and I haven't actually relaunched it. And I have tried kind of to like let people know that I've got this, but for whatever reason my heart energy was never quite in it. I think there was part of my psyche where I just really wanted to like protect the group and enjoy the current group to see how far they could go and guys like this group has had such incredible results.

Like I'll just share one with you. So one of my clients, she is just incredible. She's been in business for a really long time. She said to me, she's in the mental health space, that she has been trying to break the ceiling of 20 K months forever through high ticket. She came into this space, started some low ticket offers, built out some mid ticket bridges, and then bridging into the high ticket, which we also looked at, her high ticket pricing, which was kind of all screwed up and not right, but where she landed this month.

She has hit her biggest month ever and doubled the ceiling. So she is now currently at $40,000. She's made 130 new client customer sales, so people who have never bought from her before. 130 people have come in since November, since she started taking the Mastermind and pulling all the content together and actually applying it.

So amazing results like that are happening on the inside. Anyhow. This was it. I knew that as March rolled around, it was time for me to really talk about this mastermind. I could feel it in my bones. I could feel the timing, but so many other things were going on. You know, I was selling some late ticket stuff.

I was doing one-offs. I was just edging myself towards this point, and then guess what? I totally. Over talked myself out of it. I, I could feel myself back paddling and chickening out of the process. And I think it's because I put so much energy and pressure behind the fact that it was a mastermind launch.

Like it had to be slick and smick and sexy and put together. And I needed to make it all formal. And I don't know, I was having a chat with my bestie about this, and we were back and forth on this four days. I was asking her all the questions like, is this the right time? Is it too simple? Is it not simple?

Is it, is it not fancy enough? Will people get it? Should I do a whole photo shoot? Should I redo the website? Which by the way, guys, like I did that. I spent a whole almost 48 hours redoing the sales page. And then in the end, I didn't even share the sales page with anybody. But you know what? It's what I needed to do to just get through the energy and oh my gosh, she was so patient with me because I was like, so flip flopping around like what to do.

But anyhow, I knew that it was up to me, like I had to make the decision that this was gonna be it. That I wanted more people to serve in the mastermind, that I wanted it to grow, that it was gonna be an insanely incredible time for those who decided to join. And I asked from within, like I asked myself, I did this big journaling session.

How many new people do I really want in this next season? And the number 15 came to me. Okay. 15 new people. Fantastic. And how do I wanna offer it this time? Am I offering it through sort of a longer process where I'm like teasing it out for a long time, then getting people to lean in, then maybe doing some sales calls and then getting people in and I was like, fuck no.

That does not sound good to me. Instead, what came to me was you're gonna call in your 15. They're already here. A lot of them have bought many of your low ticket offers since the last time you actually actually brought light to the Mastermind, and they will be right under your nose. So with that being said, I wrote a very simple Google Doc, almost like a letter.

The letter itself was one page long, so it was, I called it the brief, and inside of the brief, it literally started with something so simple of like, okay, guys, here's the deal. This is what I'm thinking about doing. I'm gonna have 15 of you come and join me in this next round. And what I really want you to do is to lean in and ask yourselves, do you wanna build a daily sales system that actually works?

I have been making sales every single day. I've been helping my clients create passive income running in the background for the last eight months, and I've had so many people come to me saying that the way that I teach is so clear, it's so concise, and this shit just works. And I went on and the letter goes on to talk about, you know what, I'm adding this round, which was a one-to-one.

It talked obviously about the investment. It talked about what you get. It talked about time zones and then the bonuses that they were getting. So I did keep that very short and really sweet, and then I decided that I was just going to basically send that document as a Google link to whoever it was that was interested.

That to me just felt easeful, you know, not needing to do anything else except, Hey guys, I'm thinking about bringing 15 people into the fold, and I wanna help you do this. If you're interested to read the brief comment brief. When they commented brief, I would send them an individualized voice note. If they messaged me on Instagram or if they were on emails, I would write every single email That wasn't like a copy paste situation.

If I knew them, I would specifically say certain things about their business or their launching. And what happened was, what I realized was everybody who responded, so I put out an Instagram story saying, you know, I'm thinking about doing this res respond brief. I sent the email respond brief, and the people that responded, we had over 50 people respond in less than half a day.

So that, to me, that is massive, massive numbers for something like this. Of the 50, I realized something. I actually knew so many of you guys. I had either done audits for you before I'd seen your names buy low ticket. We've either had kind of fun like meme, like conversations in the dms, like exchanging jokes.

You guys have been, in my world, I've been your world. Even a lot of my clients who hasn't been working with me for a few years returning going, yes, this is exactly what I want. So it felt just so yummy. You know, it wasn't cold, it wasn't like, who are you? Honestly, there were probably like a handful of people that I was like, you don't sound like you are ready, or, or maybe it's like you don't sound like a real person, you sound like a bot.

So I would always make sure that I was like kind of, um, validating the right people in before even sending the brief documents. So I was kind of very. Protective about it. Like if I didn't know who they were, I would ask what's, you know, what's brought you to this point? And you know, have you tried passive income before?

And if those people honestly didn't respond, then I knew that they weren't the right people. They were probably just wanting to have a nosy. So can I just give you a little tip, and it may or may not work for you, but for me and the psychology behind why I didn't wanna launch the Mastermind and you know, kind of like overdoing the whole thing.

Was this, I decided to really minimally say the word Mastermind. I did say that I'm opening the Daily Sales Mastermind in my email, but I only said it once because I was thinking to myself, I think a lot of people are over the idea of a mastermind. Either they've been burnt by one, they've just come out of a very long mastermind container.

They don't wanna go into another one. And I dunno, I think the word Mastermind can feel a little bit heavy right now. Let me know if you agree, and it's not always gonna be this way, but I just think you've gotta be aware and tuned in. To the season of your coaching clients and what they want. I've been saying this for about a year now.

I think people really want the quick wins. They want something that's tangible. They want something that they can apply, and there's this sort of connotation that masterminds are just really long and you have to kind of sit around and listen to everybody's crap when you actually just really wanna get to the crux of it.

So I know my masterminds are not run that way. They're very tangible, they're very practical. We rarely sit there and talk about feelings for hours and hours, like some masterminds. And not to dis on that. I do know that there is a space for those types of masterminds, but the people that I'm attracting at this time is just like, Hey, we are showing up to get shit done.

We've got a therapist, we've got a hypnotherapist. We've got a kinesiologist that's working with us on all these energetic things. But I wanna join your mastermind just to kick some goals and to get some real results. So I honestly just didn't use the word mastermind a whole lot, and the energy around it shifted and it changed.

So instead, what I did call it was the round of 15. I said, if you wanna join the round of 15, there's 15 people. And I don't know, there was something about. A number that was so much more powerful than the name. It wasn't that I didn't wanna get the brand out there, it was just like, let's just keep it to the facts.

There are 15 spots, honestly, like I know you don't really care what I've decided to call it. This is what we're gonna do on the inside, and this is the truth of the matter. You're probably feeling really meh about selling right now and really stuck, and you can't put the pieces of the puzzle together.

I'm gonna help you do that. I'm gonna help you do that again and again so that it gets easier and easier, and that was it. So I really feel like that made a difference. Take from that what you will. But it just kind of felt very, like, it was not clickbait, it wasn't, there was no false urgency. I just told it like it is.

So, yeah, that was really cool. Um, in terms of the email, so I did send one email to open everything up. Even the email was very like, here it is. The subject line was, okay, this is ready. And then. Like I went into a bit of a story saying I had to go inner. I went dark the day before. I had to go off the grid.

No content, no stories, nothing. Because I needed one day to make sure that I was building exactly what you guys needed. Then the call to action literally was, if you want the details, please reply with the word brief, one word. That was the whole ask. I didn't leave a link out to a sales page. I really wanted people to contact me, and I really wanted to know who was interested.

No tags, no segmentation, and I loved this so much because it really does something really clever without trying to be clever. It filters your audience. The people who can't be bothered to type one word back is probably not going to be bothered to really take action inside of the Mastermind. And they're not actually willing to put up their hand to say, yeah, like, Hey, see me.

They wanna do things in the background. They wanna kind of just sneak around. That's not people who are ready for the Mastermind. You want people who actually talk to you who's like, Hey, this is what I need girlfriend. Like thank you so much. So you've gotta be discerning there about who your people are at that time.

Doesn't mean that they're not your people altogether. Just for this offer at that time. The people who replied immediately, those are the people you want. 'cause it's right there. It's convicted them into a form of action and you've actually done zero work. The list has already sorted itself out and I knew that the second I sent that email, it would reach the right people.

I just knew it. The way I wrote it was just like. Guys, I'm calling you guys up. Uh, not the next day. 'cause the next day I was like replying to a lot of emails and dms. But the day after I sent the second email and that was the only other email I sent. And basically it just said, in case you missed it, by the way, I'm launching a round of 15.

I now only have four spots left. 'cause that's how quickly they went. Guys, when I say this Google doc that I wrote, people were like reading it and making a decision in under five minutes. And then I had the money sent owe to me within like 10 minutes. I kid you not. That is what I mean. And I feel like a lot of this is because I've built so much trust over time.

With all of my low tickets and all of my free content and all of my YouTube videos and all of my podcasts, that by the time I put something like this out there, a lot of people who had never even messaged me before had come out of the woodwork. They felt like they had known me for so long. They like rubes.

I've never said hi, but I feel like I really know you so well. So this is kind of creepy and weird, but I'm ready for the mastermind. And I'm like, not creepy and weird at all. That's kind of the whole goal. Like I'm so happy that this model is just working and it's attracting the best clients in the world.

So getting into the crux of when people replied to the brief Google Doc thing, I didn't actually send them a Canva. It was nothing pretty. In true Ruby Lee messy undone style wasn't even a branded PDF. It was actually just like words on a page on a doc. Interestingly enough, the first 10 of you, so if you are one of the first 10 who responded, I actually had a Google doc that was very nicely formatted and it just didn't hit, so I pivoted and went back to just words on a on a page.

By the way, guys, I'm gonna leave a video below. It's going to my free YouTube channel so you don't have to pay for this. Um, would actually really appreciate more subs on there. So if you haven't already subbed, I would just love you for it. Thank you so much. Anyhow, um, that gives you the visuals. So if you wanna say like, what do I mean by what is a pretty doc versus what is an ugly doc?

Go to that the link below and click on the YouTube video. You'll probably hear me say a lot of the same things, but it's kind of nice to hear it in more visually as well. Anyhow, so, um, the polished sales page, you know, the one that I did to tell myself that I needed it to get ready. Because it didn't go to anyone.

Okay? Like it just sat there. The Google Doc did all the selling because inside of the Google Doc was the hyperlink to pay. So, um, not to say it was a waste of time, I think it was just something I needed to do to kind of get behind it. So now let that be a lesson. All right? And then I'm guessing you wanna know what I did in the dms.

I'm gonna actually tell you screenshot show you. Give you templates for all of these aspects around what goes into the dms, but it is inside of a masterclass. I mean, this is masterclass material already, but if you actually want the full behind the scenes, there's a masterclass also in the show notes. So go and find that.

I think I'm gonna call it the Google Doc launch strategy. Makes sense. Very straightforward. If you wanna try this yourself, go and grab that. It's very cheap, but it just shows you everything that you need to know. But basically, in a nutshell, I personally messaged all 50 plus people. I was in my dms all day and half the night I was buzzing.

Like I was so excited I couldn't get to sleep, so I was slept at midnight. And then I woke up at six 30 and then kept going, and I guess like making the sales and seeing the enrollments come in really helped with that. But I was on such an adrenaline high. It was absolutely amazing, and it was just like one of those fairytale moments where you just know you're on something so good.

If selling right now to you feels like dragging yourself through mud, look at your offer. Because selling something that you generally believe in feels just like the way I've described it. Like you just wanna tell everyone. You want more people to see it, you want more people to be discussing it with you.

So, oh my gosh. Anyway, about 50 people messaged me in the dms and emails altogether. 15 people said yes. That is a 30% conversion rate from conversations. Just normal human chats. And I noticed something really interesting about the ones that didn't convert any conversation in dms that went past four or five messages, almost never converted.

Like they would go deep asking lots of questions. How many people, time zones, who's this for? Are you running ads? Do I need to have these systems? And then they would just disappear. I honestly think they maybe overthought themselves out of it. Now, I'm not judging that, by the way, because you have to make these decisions on your own.

But I will say that if you find yourself needing 15 messages to decide if something is right for you, it's probably not right for you. You know, like, and that's, that's totally cool. Timing is everything. Yes, I did have people ghost to me and I will not be apologizing for what I'm about to say. Some people got a voice message from me.

I sat down, I recorded something specifically for them. I looked at their business, I looked at their offers. I clicked to their link trees. I made it so real for them. They opened it because I can see they've opened it. They listened, they said nothing. Not a no, not a, not right now. Not even an emoji, nothing.

Anyway, followed up and said, Hey girl, like saw that you saw it. Let me know, like, what are you thinking? Do you want me to put together a bit of an idea for you? Do like I, I'm happy to build out a bit more of an idea for you. No pressure, but sometimes you just need to see the damn thing again. Not a No, not a, not right now.

Nothing. And I could see that they've seen it, so, uh, I don't know. It's kind of like one of those things where you kind of make a note of it down the track, like the people who come back again and again and again, who say nothing. I'm like, oh. I don't know. I just feel like I'm gonna factor that in next time.

But the people who came back and said, Hey Ruby, thank you so much. I love this. Do you know what? That's probably not right for me right now. Those people, I have so much respect for genuinely, like it took five seconds for you to reply. It cost you absolutely nothing, and it means everything to me. So thank you.

But a ghost after a voice note, a follow up. And mind you, it's not salesy. I was just chatting to you like this. I don't know. To me that's just sort of information about the kind of client that you may be. So I'm just like, oh, I don't know. Like it was just good to know and have all those points of data points.

So I hope that this has been interesting and I wanna say that, you know, most people who are launching right now are not failing because their strategy's wrong. I see this with my clients all day, every day. They're just failing because they're launching things that they don't really believe in yet. And I can tell it.

I can tell that you are over explaining your offer so much, and you're trying to convince yourself that this is the offer that you need to be putting out there when instead, the reason why it's not selling is because you haven't actually built any real relationships with your audience. Not even, you haven't even tried.

And by the way, posting alone is not that. I sold out this round because I really believed in it so completely that the Google Doc was enough, that two emails was enough, that the dms were enough, but my certainty did the selling before I even opened my mouth. You can't manufacture that. You can't template your way through it.

You can't script your way through it, but you can build it. And when you have it, honestly, you don't need half the things that you think you need. You'll realize like, I need, I can take all this shit off my plate. And then at 1145 at night, you're lying there in bed watching sales come in. You know, I, I wasn't relieved that it worked.

I wasn't even surprised. I think I was just like, yes, great. Okay, more people are coming in. Of course they are. And that confidence built as soon as I was in it. Because if you go to the top of my episode, right at the start, I was saying, oh my God, I was umming an ra. I need all these things. This level of confidence doesn't happen until you are in it, 'cause you're in flow state.

When you're in flow state, things happen. Doors open. That's what I want for you, my love and I, I want, not that I want you to go develop a Google Doc and convert at 30% and DM everybody and your sister. I just want you to really find that feeling. Okay. That's it. Two things. Go to the YouTube video for the visuals.

Go to the masterclass. You will love this. You will love this. Depending on when you're landing on that link, you'll either see it at presale and the date that it's landing or you'll be able to access it straight away because I know some of you'll find this episode months and months later. But if this hit, can you please come over to Instagram and let me know whether listen, screenshot it.

I would love, love, love to hear from you. And anything that, any questions that come from it, love to hear from you over on my Instagram, and if you want the actual breakdowns and all the things I've also made sure I'm gonna include that inside of the masterclass. It's a very different conversation because you're gonna be taken through the full psyche, the training, the sales psychology behind it, all that good stuff as well.

All right. I love you so much. You guys are meant for big things. We need more coaches in this world doing epic things with their knowledge, with their energy, and with their skillset. Go and find those clients. Go and make some money. I'll see you in the next episode. Okay, big love guys. Bye.