Flow State Business

When the dream is big but the vibe feels meh

• Ruby Lee

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This is the episode I didn’t plan.


I had a whole other topic lined up… but it just didn’t feel true in my body.


So I sat down and recorded what’s actually here, this strange in-between energy of the year not quite starting, even though everything says it already has.


We’re talking about the pressure to feel ready, the lie that fireworks = proof, and what to do when your goals feel huge but your energy’s still quiet.


This is a threshold moment, and you’re not the only one feeling it.


👉 The Low Ticket to High Ticket Pathway - a clear, short course to help you build a product suite that actually works together.


👉 The Daily Sales Mastermind - and this is the final week of January pricing. If you’re ready to build steady sales and steady energy, come check it out.


👉 DM me on Instagram - are you feeling this weird in-between too, or is your year already rolling?

 Ah, okay guys, I'm gonna level with you right now. I'm in a bit of a mood today. I had a whole other episode planned, to be honest, and it just doesn't want, it just doesn't wanna come out, and that's okay. Like I think there's just going to be times when you are, you've got this plan and you wanna create, I don't know, like a certain type of content or you wanna teach a certain way and your energy is just not letting you.

And I think that's actually. Quite a good thing to be able to learn and listen and adapt that way and not try and force the thing out. But I just thought, you know what, I'm gonna hit record again and record how I'm actually in real time feeling about this, like non-New year. So explain that a little bit, but also just the energy that I'm in and capturing that, because the feedback that I'm constantly getting is like, Ruby, like how do you stay so positive?

How do you stay so productive? Uh, no. Like there are definite times where I feel like I'm in my own personal kind of energetic dip, and that's okay. Like, you know, you can share this and it doesn't make you any less of a leader or an authority or whatever it is that you are wanting to, how you wanna show up, basically.

And I hope that this episode is just really gonna give you. That sense of, okay, somebody else is going through it and it's all good. And it feels really nice to be able to also get this off my chest. So as always, I say you guys are like my therapists and my counselors where I can just talk, talk, talk, and you guys listen and you don't judge.

And then I walk out of the session feeling so much better. And hopefully you can also find some gems in this as well. Yeah, I wanna level with you. So pull up a chair, grab your coffee. If you're at the gym. Hey, like love listening to podcasts at the gym as well. But depending on when you're listening to this, I just, oh gosh.

Like let's just do like one collective exhale together. Okay. I feel like, hmm.

I feel like we need that. I'm feeling it. I have been so hard on myself lately, like I've been feeling some of you are in the same exact boat. And we're told that January is the starting gun. You know, it's like go run the race and we're supposed to be energized and we're supposed to have this like New year, new me fire and everything is supposed to be exploding with growth and that we're, you know, we have to be productive and all the things.

And I, I definitely am. In this like self-motivated stage, but I'm also equally feeling more tired than I did in December. Does anyone else feel that? Like my son just went back to school and it only really feels like the real year has begun now because the routine is back. The work, the mental load is only just kind of hitting.

And it's like the ego is saying, okay now friend, like you have to go hard. You've got no more excuses. We are back to the daily, you know, shuffle. This is like the day on day that we've always done. But my soul, if I'm thinking about it and I've got my eyes closed right now, like, it's like literally saying Rubes, can we just take five more minutes?

Just, just take a little breath. Please Let me know if you guys are in that same space, because if you are feeling more meh. Then magical and manifesting and money attracting right now. I just wanna tell you that I am also right here with you and I was trying to think about how I would exactly, I don't know, like name this energy, because this energy right now, I.

I am really trying to understand it and work with it, and I'm, I've noticed that I'm looking for answers from the astrology, like both the western astrology, Chinese astrology. I'm trying to find answers from others who are also going through the same thing. Because it is a weird one, isn't it? It's not a burnout.

Exactly. It's it's not like I was trying to work out, is it because like me and the fam didn't go away this end of year. Which we usually always do. Like, you know, we've been to Hong Kong and the US and UK and Europe and all the things in previous end of years. This year we decided to stay local. So is it because it didn't feel like we got away and it just sort of feels same.

Same. It does it feel like burnout? Like just 'cause I kind of worked through the end of last year and definitely work through all of January, but no, that doesn't feel like burnout either. You know what it is? I was journaling this morning, sat on the balcony overlooking the beach, and it's like this sense of a threshold.

So let me explain, like think about where we are. We've just come out of the end of the new year, which is a massive energetic shift. You know, it's like one cycle is ending, another one is beginning. I'm not sure if you follow astrology, but astrologically planets are finally moving like big, big chunky planets, which is gonna have a really big effect on humanity and your local communities, but also like.

Inside out. Things are massively shifting and changing, but we are still shaking off, I think a lot of the holiday vibes and the slowdown vibes. And then there's this like fireworks expectations. You know, like I was catching up with a bunch of friends yesterday and all of us had felt the same. It's like, hey, one of my mates was like, so, uh, have you started work yet?

And I was like, yeah, yeah. I started my mastermind calls. I'm back into content. And, you know, I've been really regular with my podcast. Took a couple of weeks off, but I'm back. And, you know, looking at other things, you know, networking events and brand deals are coming in and all the things, and he's just looked at me and he is like, yeah, okay, whatever.

He's like, I'm doing none of that right now. So I'm just, I was like, oh, wait, no, I, I know what you're asking. I think they're all the things that I'm doing on the outside, but on the inside I definitely still feel this very quiet. Kind of nothing energy, and I think it's because with the fireworks expectation where we are meant to have January, kind of just be this like boom kind of feeling.

I know that for 99.999% of us we're just here trying to understand the new rules of this year. We're trying to understand how we've changed, how we wanna operate differently. We're trying to understand what foundations we need to change up. And I know internally for us, I'm always spending, generally looking at, hey, like what systems are still supporting us and what goals do we actually have that's different from last year?

Like, it's so important to not just do the same, same, same, same thing, because then where does the growth happen? And that kind of stuff feels disruptive because you know, like anytime you're clearing out your closet or your garage or something, you know, you've gotta bring everything out. To kind of organize some things.

And I think that's this feeling of there's no progress act. If anything, it looks like I've made more of a mess because you haven't donated everything yet. You haven't sorted things into the right boxes yet. And that's, I would say, this threshold energy at its best that I can describe it because I can feel how it's gonna look and I can visualize how it's gonna look.

But the current space and the current reality does not show that. So yeah, there's this sort of foundational thing that's happening, and it's not kind of nice energy because it just is so mundane, you know, like. It's that period where you feel like you've just done so much stuff structurally and maybe you are planting seeds and you're back into content and you are waking up your lead pool and you are, you know, thinking about ways to get more opt-ins into your business and you know, all the things.

But right now there isn't any of the harvest energy or any of the results that are necessarily massively showing up. And there are definitely, please know. Anomalies and some of my clients, like a client of mine, has made, you know, $12,000 a day, like two days ago. So another client of mine just put out her very first low ticket offer and got 14 sales in one day.

So it doesn't mean that it's not happening as a whole, but even with those clients that I've just mentioned, and even for me, you know, like having these like regular income days, that's just passive flow. It doesn't mean that you are not allowed to feel as though you are not quite beyond the threshold yet.

It doesn't mean like, oh, just because you're making sales and you're seeing success and your social media has grown, that you are still like that. You are not allowed to be in this energy. Also, please know that you are and you're allowed to like vent about that because I do kind of sense that when you put yourself out there and you vent in kind of this like vulnerable state, but from a place where you know you're meant to be so much.

More than what you were last year or the previous version of you. There is this cry out from the soul space where the universe listens and it's not about ingraining a belief that you're never gonna get there, but it's more so activating a belief of like, I am on my way to get there. And because of that, I'm crying out for help because I need to see the path ahead.

I need answers, please. I need clarity. Like, show me the road forward. So you know, whenever I feel. Like, hello, I just planted the seeds and did I do it wrong? Am I failing? And why isn't the seed that I'm planting already 10 feet tall? The seeds are doing their job and they are doing their thing. They're just doing it underground where you can't see it yet.

So don't do, undo all of the good work and dig it back up and try and work out like is it sprouting? 'cause that's never a good idea. But we have to also be less hard on ourselves, especially during this time of year when everyone's just getting back on the bike and pushing down on that first push of the pedal.

And I wanna, you know, be also so real with you for a second, because I've been looking at. My daily things that I do every single day. It's not necessarily a to-do list. I don't have one in front of me, but it's intrinsic. 'cause you know, I recorded an episode a couple of episodes ago called Intrinsic Motivation, where I'm not someone who naturally needs like a bunch of external motivations or dance music or cheerleaders to be like, let's go, let's go.

It's just a known thing as to what I'm supposed to do every single day. So, you know, I come to my office, I sit down, I do my 25 minutes of just getting ready for the day. Looking at my stats, looking at my data, and then I do the tasks that I'm meant to do, whether it's a content creation day or a prerecorded training day or an inside of the business, building out the framework kind of a day.

But even just doing those things. My big dreams list for this year, I have been kind of really hard on myself about it. Like it's saved on my lock screen on my phone, so I see it every single day. So let me just describe what's on here. So I've got a fitness goal. I have a business class flight. Actually, it's more first class.

It's Singapore Airlines first class looks so beautiful and I wanna take that flight sometime this year. Just experience that I've got, uh, new outfits, I've got goals here to run in-person workshops. I've got social media goals. I've got podcast goals, I've got travel. I've got daily sales goals, uh, speaking and public speaking type goals, and just chilling out with friends and relationship type goals.

So I see this on my phone, you know, how many times do you look at your phone every day, whatever, hundreds. And I look at that and I'm like, oh my God, is this actually even happening? Like I, I feel I should have more to show for this effort by now, because I didn't take a break over December, January. So that's two whole months where I've been planting seeds, and yet I still haven't seen this yet.

I don't know. Do you guys also have that sense of frustration? And I wouldn't go as far to say I have this like, you know, grabby kind of attached relationship to it. I definitely sense that I have this natural drive, which I'm always sprinting. I just am always, I've always been a sprinter in terms of going for my goals.

Like when I latch on, when I see it, I just go and get it and there's, there's no point delaying it. There's, I just really, really run towards it. And I know a lot of, you're also in that same, you know, kind of pace as me and when that's not happening all the time. I can always make it feel like I'm falling behind, or I've realized that I am not able to keep up with my own self, not anyone else, but I, I wasn't able to really run as fast as I would've liked to or beat the times that I would've liked to.

And in the business sense, it's like, oh, I wish I had done more so that I could exponentially beat last January's financial goal. You know, as an example. I've just gotta realize that anything that falls into that, oh, I didn't quite get their territory. Whether it was like I felt too tired, or I felt like I wasn't doing enough.

All of that in my body and in my brain has to just chill the fuck out. Like I just have to literally tell myself, Ru, sometimes you are just so hard on yourself, babe. Like, what is the actual rush right now? And you know, I'm recording this right at the start of February. And I can feel a part of me going, okay, so February is the month, February is, the month is it's fire.

We are gonna go for it. I love Aquarius season most of February, and I love just charging forward. So let's use it all. And then there's a part of me that's like, you cannot rush a single thing babe. Like you cannot. And if you try, if you try and make it anything more than you know it's meant to be, then you are literally gonna land in literal burnout, which is not where I wanna be.

And we have to be side note, very careful of burnout in the year of the horse, by the way, because it is just gonna keep perpetually moving us forward and forward forward. And if you are not really looking after yourself, we have to be super, super careful. And that's, that's the thing I think I'm just gonna keep reminding myself of, but it's not that I'm expecting.

Any lower results or any, anything like that, but it's just, I know that I'm gonna have a fantastic year, and that's the funny feeling. I know I'm gonna have an incredible year. I just feel it in my bones. I know that there are gonna be moments this year where I will have these, like in awe, balling my eyes out, can't believe this happened to me in the best way possible type of energy.

I can actually see it with my mind's eye. Feel that all those possibilities unlocked. I can feel myself in stadiums, not necessarily speaking, but just being in the energy of successful people, and I can feel the money flow. I can feel my groups exploding. I can feel all these things, and then I open my eyes and it's like, okay, okay.

Like, not yet, it hasn't happened, but it's on its way. The seeds are growing. So yeah, I think what we can do with this threshold energy as a group and as a community is not wallow in the, oh my God. Like why isn't it all happening yet? And also not sit too much in the Okay. Like may as well just keep chilling over here and just wait for the timing.

That's not it either. But what I'm definitely promising myself of February is that I'm going to lower the internal noise. So the external world is getting very loud right now, and I'm just noticing how strong the portal and the vortex is, even when I'm opening up Instagram or YouTube to post something of my own content that, uh, how much I'm getting pulled in to other people's stuff that I honestly don't even feel that forwarded by, like, I don't feel like it's forwarding my life.

If anything, it's making me feel kind of ick and yuck. You know, there's so many things like I won't even go there, but you know, like the world's just doing its thing right now, so I have to lower the volume of all the external stuff. And like to the point where sometimes like I'm loading something on Instagram and before you can post, like it goes to feed, so I put my palm over my feed and just have enough of the bottom bit open so I can press the plus button to put my own content there.

I know that sounds really extreme, but that's just what's been really helping. Also, on YouTube, I'll just put my hand over the screen. If I'm like wanting to reply to a comment, I can go straight to the studio now, YouTube studio and answer there and not actually have to answer on platform. So there's things like that.

Secondly, I am really going to remind myself to trust the timeline, trust my timeline, and just because the fireworks hasn't gone off yet and just because it's February and it hasn't happened, and then you may be anchoring to another said date, like maybe it's a Chinese New Year date in the year of the horse, and if it doesn't happen, then.

Please know that the show isn't canceled, that the most amazing year of your life isn't canceled. It just means that the fuse is still burning and that it's going to take off in the right time. The third thing that I have been doing pretty much every single morning is just checking in with my own energy.

And looking at like, where is it that I am not talking to myself in the most flourishing of ways, and where I am also feeling really great and where I can tune more into gratefulness. I really feel like this is the year where, I mean, every year is a good idea for this, but I just really feel 2026 is the year where we have to amplify our gratefulness practice.

So every morning when I sit on the balcony and I'm looking over the beach. I am literally just telling myself how much I'm loved, how worthy I am, how incredible I've done the wonderful things that are keeping me safe and secure in my life, like my amazing husband. And my house and the relationship I have with my kids, the money in the bank, like I have to just really sit with those 1 0 1 things.

That just really comes down my survival mode. It comes down my nervous system and it puts me in an energetic state where I literally vibrate higher and then from that place I show up in my business. So, so different. Then lastly, what I'm doing is I'm leaning, and this is relative, but really leaning more into my self-love practices because last year was so intense for me where I was like building out a whole new model.

And, you know, changing up the business from high ticket to a passive, you know, low ticket income model. I had to relearn a lot of stuff around social media. I had to relearn how to write content for this type of, um, product to sell higher. I had to relearn ads, which I'm still doing so many things that. I definitely let a lot of the self-care routines slip by the wayside.

So for example, I only got my hair done once last year. This is like crazy to me because in 2021, I would get blowouts done every single week. I'm not even kidding. And I just didn't really give myself the time to go and sit at the salon and get my hair done. Like, and plus I think some of my own personal preferences has changed a lot.

Like I just found, like by getting my hair done every week, it actually really damaged my hair. So I just, you know, stepped back from that. But I wanna definitely get more like juicy. Beautiful, yummy head massages and just like top up the color, but nothing crazy, but do that more often rather than going, oh, I'm too busy to get to the salon today.

Um, massages and facials. I haven't had a facial in over a year, honestly. Like I have upped my game with skincare. I've really loved learning about it, but for whatever reason, I actually haven't gone to my facialist in so long. So some things like that, you know, I'm really gonna come back to there. And there's this beauty in.

The routine of, yeah, coming back to the everyday stuff, but also the routine of self-care. So yeah, this already makes me feel a lot better, just like putting it out there. And I hope that this has also given you a couple of ideas as well. I just really wanted to have this chat because I think sometimes we all just need a little permission slip and a permission slip to kind of say, you know, things are a work in progress right now, a permission slip to be.

Authentically where you are and expressing where you are and being okay with that and being an incredible badass driven leader and CEO who also needs a nap and a yummy head massage. We are there for it. And that, you know, also there a big reminder. Okay, my loves like, please listen to this. Listen to this part.

There are big things on the horizon, and I say that with a full chest and a big heart. And pouring all of that intention back into this beautiful community. I can feel it for you and I know you can too. Even if you can't see it yet, please don't forget that you have it in you to change your reality. Okay?

We are going to get through whatever funk we are feeling right now. We are gonna transition out of this slump with loving ease and effortlessness, not trying to like dig our way out of it, like. We, we need to like, oh, come on. Like stab the shovel into the soil and crazily kind of dig it out. It's okay. We can just allow ourselves to find the easeful way to do it without all the tension.

And you know what? When those fireworks go off, and they will go off. I will be here celebrating every single one of you, and we can all look back at this as this time as a collective going, oh my gosh, like what was the actual drama like? What was the rush? Why do we burn ourselves out mentally and spiritually and energetically?

For what? Because this was always gonna happen. Good stuff was always going to happen. So I love you guys so much. I am in it with you. And let's just close off this episode. Take a big deep breath in. Oh, and it's a much lighter exhale. Yeah, that feels so good. Go and grab yourself another coffee if you wanna top up and be a little kinder to yourself today and spend some time in that self-Love that journaling that always, always fills my heart and makes me feel so much more grounded.

Definitely do that too. And yeah, if it serves you, go check out resources in the show notes below. I'm excited to see what this week has to bring, but I'm also not like, come on, bring on the fireworks. I definitely feel that now. Okay. I'll talk to you in the next one and I'll see you at the top. Bye. My loves.