Flow State Business

The Year I Rebuilt Everything

• Ruby Lee

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➡️ DM me what landed the most for you this year while listening to the podcast.


Twelve months into the rebuild.


In this episode, I’m wrapping 2025 with a full, honest download on what it’s taken to shift from high-ticket to daily sales, what actually worked, what flopped, and how I’ve built a business that’s now set up for scale.


We talk systems, mindset, identity shifts - and the moment I realised I’m building something way bigger than a coaching business.


👉 Daily Sales Excelerator - Learn how to turn one idea into a low-ticket offer that sells every day.

 Hello guys. Welcome back to the Flow State Business Podcast and the final episode of 2025. I am so grateful. Honestly, thank you so much for. Being here with me and being such a supporter of the podcast, before I go into anything else today, I would not be sharing my experiences, my stories, my lessons, my wins.

If you guys were not here alongside me, truly, this podcast exists because you guys tune in and listen and because you share, because you are DMing me After you listen to an episode and you're sharing what hit or what came up for you, and because you leave reviews all the things, and for those of you that.

Have a podcast. You know how much time and energy goes behind sitting at a microphone, thinking about what to put out there to the world and wondering if anybody's gonna listen. So I'm feeling so grateful and so privileged that you are all here. The podcast has done amazing this year. It's grown so much in 2025.

We have had thousands and thousands of listens every single month. It has literally been so fun to do this. We've maintained the 1% global ranking, and something I do not take lightly is how many of you jump onto Instagram after every episode to support the show by either sharing or commenting, tagging me in your screenshots and leaving a review, but also just your messages of.

What's coming through for you? What's coming through for me, and all the downloads. So this active energy is gonna continue big time in 2026, and I really hope you've enjoyed it because as I show up for the microphone every single week, it's really odd because I'm literally sitting in my home office talking to no one, but it's going out to 168 countries across the world, which is a little scary to think about sometimes.

But I've not missed a week this week, not one. And that was honestly never about perfection or forcing or needing that to happen. It was about devotion and it was about needing to share something so exciting with you guys or when I feel like I totally fucked up and didn't do something right. My, oh, gotta talk to the podcast about this.

That sucks and I haven't felt good about this. So thank you. You guys have literally been my ear, my, my therapist in many ways of being able to. Access this community vibe and this frequency of like, we are in it together. And I'm not alone in this because entrepreneurship can be like really scary and you feel isolated at times.

And especially this year, if I'm really reflecting on 20 20, 25. It's really been a year of like this quasi 12 month daily sales passive income internship for me, like I don't really have that many friends in my coaching circles that have switched their business models so dramatically and or having many that are having like a whole day dedicated towards building up their passive income business.

And it's a massive risk for us because we, you know, last year and six years prior had been so focused on high ticket energy, high ticket masterminds, one-on-ones, lots of output, lots of time for money exchange. And then, as you know, if you've been following along literally around this time last year, the 20th of December, 2024, I just decided like something has to really shift.

And this year has been about building into that shift. So. Back to my thankfulness, to everyone here. Thank you for reciprocating that energy back to me. And I feel that support so, so deeply. Really. So deeply. So now. I want to talk about the last 12 months and have this episode be a sort of a timestamp and a dedication towards what happened 12 months into you rebuilding your business model, rubes, because I know I'm gonna get this question like two years on, three years on, and people are gonna be like, what was your first year like building.

Your digital education company and turning that into a passive income business from a high ticket model, what actually happened? What was going on with your mindset? What were your wins? So I really wanna pull that all into this episode in the hopes that it inspires you to pursue anything that your heart wants you to do in your business.

You might not be as radical that, you know, as Michael and I were in like switching everything up and doing a 180 in many ways, but just. Listen to what is wanting to come through for you next year and how you are meant to set things up. Where are you resisting and why are you resisting it? So let's talk about that because this year has been, like I said, a full blown apprenticeship internship, and this 12 month internship has been about daily selling and learning how to do that.

Coming off the launch cycle blocks, passive income. Building and backing digital products that sell without needing live energy. That was a really big one for me. And building a business that does not rely on my direct time and energy in the same way. My old model really required me to show up. And this internship, let me tell you, was not glamorous.

Like it literally felt like no one was really seeing the fireworks. It was just this sort of like. Daily discipline. So funny. I just have to go on this quick tangent guys. So last year we were in Hong Kong for New Year's Eve. We'd arrived actually on the 31st of December and we checked into this stunning Harborside hotel and as we walked into the Our room, we had these massive floor to ceiling windows overlooking the Hong Kong harbor.

And it was nine 30 at night, so I'm like, guys, we're gonna stay up till midnight. I know like time zone wise, we're exhausted. We've just come off like a 10 hour flight. We're gonna stay up and watch these fireworks go crazy. Anyway, so there we are, come midnight, we've got our phones out, and we can sort of hear this like faint countdown, uh, of the fireworks about to happen.

And it was weird because like we couldn't see any commotion out the window. We're like, where is everybody? But we had the view, we had the, the buildings and the water and some boats kind of like floating around. And then midnight comes around, it's like 3, 2, 1, and then it was like nothing. There were no fireworks.

So Mark and I are checking and we're like, maybe our phone's just a few minutes early, so you know, 12 0 1, 12 0 2. Then we can hear, whoa, like coming from all the rooftops and other hotel rooms and stuff. We're like, what the fuck's happening? Why can't we see these fireworks? And Teddy was pissing himself laughing 'cause there was so much anticipation waiting for light.

Hong Kong puts on a good show waiting for these big, beautiful fireworks. And then we turned on the tv. And it was happening, but we're like, where on earth is this? Yeah, guys, we were looking towards the other side of the harbor, not, we weren't in the hotel room that was facing the actual fireworks. So anyway, I had to tell the story because.

It's kind of reflective of what this year has been like where we're like, come on, fireworks, let's go. But it really wasn't that. It was like moments that felt very quiet, very insular, very much like, okay, we're bringing on a new system. We've gotta build this in the background. We've gotta work out how bumps and upsells work.

We've gotta work out how to sell A PDF. We've gotta work out all these new things. It definitely didn't feel like this big glamorous thing that happened. And you know, there were just definitely moments where everything felt quiet all at once, and it felt kind of like. Not scary, quiet, but like I wonder how this is going to be received.

Like there were also days where I thought, this is so scalable. This is the future of coaching. This is it. And it was actually around that time I wrote, uh, one of my eBooks called Low Ticket Millions, and I was talking about manifestation mathematics, like how to use your calculator to really back what was coming in terms of the scalability of this model.

Loved it. And then there were other days. Where I literally wanted to chicken out, like seriously guys, I wanted to go straight back to my comfort zone and just tell people that I was taking on private clients and take on, you know, 10 private clients at 20 5K each, call it a year and not be bothered with this low ticket thing.

Because honestly, the high ticket stuff, the time for money exchange, all of a sudden felt simpler. It felt way easier than trying to build out something that was selling like a $17 product on repeat every day. So that internal tension was so freaking real because when you have built in like success, the way that you think about success can be very one way because hey, like if it works, why would you bother mucking around with it?

And you are intentionally choosing. To step into something new. When you're like, no, something's gotta shift. You might go through a bit of a breakdown, you might go through a bit of a burnout cycle and your nervous system is starting to calibrate to more of what you want. But then what happens is, for most of that time, for most of this year, I've definitely felt like I've sat in some sort of like funny little gap space.

You know, like it was so interesting because if I think about high ticket that was very familiar, like it felt very safe. My audience knew me as a high ticket coach. It felt very proven. And building something new like a daily sales model felt slow. It felt definitely more technical because if you want a private client, you could literally be like, guys, I'm taking private clients.

And then you send them the contract, then you send them the Zoom link and you're done. You're set up for six months. Whereas with passive income. It was more layered. So there were genuine face slap moments. Like, you know that emoji where you're just like, oh, why am I even doing this for $27? And I, this is honestly these moments that I just wanna keep so freaking real with you.

Because you'll see people who are like made $300,000 off this one income stream and it's totally passive. Guys, this is what they would've gone through too, right? Like they would've had to go through. All of the tiny little technical things and then look at the data that humbles you. And there's also moments where I launch something feeling really confident, such as the flow success instinct.

Now, if you are one of the handful of people, I think 25 people bought it, if you are one of the handful of people that bought the flow success instinct, I know you guys loved it, but I'm telling you, it was a flop. Compared to all my other eBooks and courses and things that I built this year. Nobody wanted it.

And you know, it could have been is when I realized it could have been, it needed repositioning, refining a different message, a rebuild, or maybe it just came to this realization for me that people don't really want to learn that right now. Like they want something more tangible for me. They want something that is so clear and so hyper specific to whatever it is that they were solving, which is mostly about selling like in 2025.

A lot of my clients come to me for the energy of selling, the technicalities of selling, how to show up daily to sell, what to sell, messaging, those sorts of things. So that's really what I've been noticing. And those moments where I was questioning whether it was worth it was actually those moments that I look back the most and go, wow, like this is important to stop and reflect and to really give yourself a moment to.

Ask yourself, is it worth it? Why am I doing this? Because it takes you out of the detail and it puts you into this space of like, let's just go big picture and see like why I was called towards building a business in this way. Whatever model you have, you know, think about like, why have you chosen to earn and receive money the way that you have.

Why have you chosen to spend, let's say, 10 hours a week coaching clients one-on-one, and that's no joke, right? 10 hours a week, 52 weeks a year, 50 weeks a year, like you do the math. That's a lot of time sitting in front of another human being, helping them transform. Why have you chosen that? Conversely, if you are someone who's building low ticket digital offers.

Let's say you're selling something for 27 bucks or $500, and you are sitting there pre-recording a whole bunch of stuff, making templates, creating, you know, like a meditation vault of some kind, journaling prompts as an ebook. Why have you decided to do that and spend hours and hours creating something to put it out there to the world?

Who are you really wanting to help? So these are so important, those moments, but here's what I know now. As I've been thinking about scaling out the business, because this is the first year I've truly felt like I can scale. I couldn't scale off the high ticket model. Like the most that you can do guys is like having a mastermind that's like 500 people.

Which is amazing, but that's a lot of energy. You likely need to hire a big team, a community manager, people who are answering your client's questions. Like most people who have those large masterminds, like Tony Robbins, et cetera, have probably like six, seven people in their team. Six, seven, um, six, seven people in their team, like helping them run the machine.

But I think about scalability now with my low ticket and digital offers, and I realize that scalability does not come from working harder or being more intense with my work. It actually comes from the infrastructure and the foundations that you build. Now, the systems that I have now are incredibly supportive, so I still use Kartra as my main all-in-one membership.

It's where my email list is, it's where my PDFs are stored. It's where my member details are stored. Like any customer who's ever bought from me, I can see the history of things that you guys have bought, clicked on, downloaded. It's like literally a CRM. It's amazing. But then I have a new system, which came in this year, a couple of new systems, but the other main one is SamCart being the checkout.

So I don't like Kartra checkout for daily sales. It just isn't as intuitive. Whereas with SamCart, it is literally built for this model. So we brought SamCart on. Michael had to learn it. I had to learn it. We had to, you know, still work out. Like how does all of this click together? Do we need like a Zapier to take the email across to Kartra?

Yes, we do. How is this all happening? So it took about three months to really get that looking good. Like yes, there was some growing pains and some people didn't get the courses automatically, then they had to email the service desk and then we had to get it to them. That's fine. It was no big deal. Like we always answer our service desk within 24 hours.

But after having set up the system, what came next was the dedication to repetition. Do you get that? The dedication to putting in the reps? This is where I've actually run a mastermind for most of this year called the Daily Sales Accelerator, and I would say about one third of my Mastermind clients have not held up their end of the bargain around repetition.

They had put in the work around developing the product and buying the systems to support that, but when it came to reputation, reputation, when it came to repetition, they failed. They're aware. They're aware. I say this lovingly, if you are one of the one third, they're aware, they're like, oh my God. Like, and it, and it shows up in funny little ways, right?

It shows up in like, I don't wanna be boring to my clients. I don't wanna be boring on social media. I feel like I'm selling too much. I feel like I'm saying the same thing over and over. I'm really bored with my messaging guys. You know, when you hear people say like, passive income is not passive, like you still have to do the work.

The work is actually more repetition. It's actually not that hard because you're saying the same thing over and over again in maybe like three or four different ways, or three or four different channels, or three or four different types of content, like a talking head reel or a B roll or a carousel. But the repetition is actually kind of easy.

It's just a mindset thing because you are telling yourself that you are being boring. And if that's you, then that belief system is gonna compound a compound that it's actually gonna hold you back and maybe take you out of that game altogether. And then having to restart is like, oh, here we go again.

Need to push like that first push off the bike is always the hardest. So just something to consider there around. What is your belief around repetition and why is it holding you back? Now, this year I also added six new PDFs. I launched three new mini courses, which I'm so proud of. Boosting basics, cash creator and course in a day.

I also started bundling some prerecorded trainings from 2024 from Masterminds and group programs that I have run. And I experimented constantly. I experimented with bundle sales, mini sales specials over the weekend. Uh, you know, things like, uh, highlighting like different holidays like Black Friday, and I went for it like again, internship, energy apprenticeship vibes.

I was like, what is an upsell? How can I make that really great? What is an order bump? What's gonna work for me? My audience like bundles. Let's try that. What about pricing? $7 $9. 1747. 27 landed on 27 positioning. Who is this for? Interestingly, I really thought that a lot of my high ticket clients of six years past would be turned off by the idea of buying a $27 offer.

I cannot tell you how many of clients, and I've worked with thousands. How many old names old clients have come back into my world with a $27 offer? It's just been wonderful. A beautiful way to just have a bit of a reunion. And whenever I see their names pop up, because I have the sales notifications come up on my phone, like, you better believe I'm messaging straight away.

Like, oh my god, Michelle, it's been ages. Oh my God, Serena, how are you? So that's been really awesome. And like I mentioned earlier, I think the two biggest learning curves for me was tech systems and automations. And, um, yeah, that, that's okay. It was three months. It wasn't like a big deal, but just three months of like, oh, why isn't this working?

Ah, and then once it worked, it's like, oh, we've got it now. So that whole thing about like, it's not about how much time and intensity put into something, but it's about how you build your foundational systems. Once we had the automation set up like ManyChat and the Zapier and the SamCart linking to Kartra, I could just like.

Literally clone a page, put up a sales page within 20 minutes and be selling within half an hour. So that's it. And I'll be real, like some things worked instantly. Some things flopped quietly. Like the flow success instinct, I just realized like, hang on, people are not responding to this. That's okay. And some things really genuinely surprised me and I'm really proud I, you know what?

The thing that I am personally most proud of is this. Then I tried. That's, it kind of comes back to that. Oh, that's it. Like where are the fireworks? I'm back in Hong Kong guys, where are my fireworks? But then I tried, and I know it sounds so unsexy. It's like a participation award. But that's, I'm, I'm proud of my participation award.

Like I did not just dip my toes in and dabble. I didn't back out when my entire nervous system was like back out, like fire in the hole. No, and I didn't complain. I just did it. I did the work and I committed. I did not complain. And I dedicated my time every single day to building this ecosystem, to learning it, to refining it like you guys should see my YouTube feed.

It's like how to passive sell automations, ManyChat. I went to the ManyChat conference, woke up at 2:00 AM attended one of the speaker sessions that I really, really wanted to watch live, to ask live questions. I read that many books on selling small and tiny offers. I had a whole new group influence group come into my world, like less high ticket coaches.

More like, how are people selling every single day? What are they doing? I would reverse engineer their funnels. I would buy from them. I would see how they would treat me as a client and customer. I think about ways that I would do it differently. So I went all in to mastering and understanding how it actually works, and I wanna say this really clearly again.

Passive income is not passive. There is upfront work, and I would say next year is gonna be less upfront work, but more about that like, uh, repetition to the masses. But there is still always gonna be the behind the scenes work. There's always gonna be daily decisions. There's always gonna be external forces that you don't even know is happening, like the economy, ai, you know, all these advances that are happening.

You have to have your finger on the pulse. And if you are not deciding. To building it every single day. It'll not magically become passive. I, I don't think I need to tell you guys that, but you know, you have to commit to it. You have to commit to whatever it is that you are building in your business to make it happen and spend more time building it than complaining about it.

Because when you do that, you can see where your leverage is. I coach a lot of amazing, like very smart people. I'm talking like their degrees. Skillset, like doctors, lawyers, like all the things, like I have an astrophysicist, I'm not even kidding. And they're so clever and they're so book smart, and they're so highly intelligent, but they focus on the shit that's not working every single call we have.

And you know, that's okay. That's why you have coaches. 'cause then it's like, here's a fresh perspective and here's how we can leverage our energy. And then from there you can think about, you know what? This one idea that I have. This could turn into some multiple offers, like I've got this entire course idea, but instead, maybe I'll split it up into two mini workshops.

These can be resources. This can be in a bundle, and this can be an upsell. So all of a sudden, your energy is leveraging in a way that creates ideas, that monetize, and that's how momentum builds, and that's how you design your day intentionally. That's how you put intention behind any business model that you dedicate to.

Something else changed for me this year, and I would say I'm still in the, the shift definitely. And, and, but it's coming to sort of a fruition point where I'm claiming it fully now, whereas most of this year I was like, yeah, yeah, yeah, I'll deal with that. I'll deal with that. And that is my identity. So I can say quite confidently now, actually, this is a cool story.

So school holidays at the moment, and my son has gone to cricket camp. He loves cricket, loves the game of cricket. Such an Aussie thing. You guys in America are like, what the hell is this? Just go look it up. Anyway, um, so I was talking to one of the dads there and he's like, oh, you guys have got the day off today?

I gotta run to work now. And I'm like, yeah, we work for ourselves. And he's like, what do you do? Like that dreaded question when you are just like first meeting someone. I used to always be so weird about like saying I was a coach. I dunno why. Like I can, some of you relate to that and or try to like explain it in a way that makes sense to like, you know, like everyday people that you meet and see.

Anyway, I just found myself saying, cool. Yeah, Michael and I, we run a digital education company and he is like, whoa, that sounds amazing. So for the first time I said it out loud. Because all year, what's been shifting for me is I no longer, primarily. Primarily, okay, that's the key word. See myself as a coach, I'm starting to see myself primarily as a founder of a digital education company.

And that shift matters because I'm starting to notice, I'm thinking less like a one-to-one coach where it's like. I need my next client and I wanna serve clients one-on-one and kind of in like a smaller room, so to speak, like metaphorically speaking. And I'm shifting my language and my container and my mindset and my future thinking towards me being a founder of an education company.

And I've been reading a lot more, like one of my greatest in two inspirations this year for me, actually three emigre. If you don't know Emma, she's got an amazing podcast called Aspire Grace. Beverly, working hard, hardly working. She's also got that podcast and Paige Lorenz, so she is a YouTube vlogger.

Amazing. Like she just has, her business has just blown up. CEO of Shopify was talking about her company, dairy Boy and how it's just blown every single record out of the books for Shopify this year. So anyway, these founders, I look at them and they think differently. They look at financials differently.

They think about marketing positioning differently. They see their personal brand as an asset, not just visibility to sell one thing, but to sell the whole thing, the whole idea. Because as coaches, we're not selling just a product. I mean, we are the product. As coaches and mentors, you are actually transferring a belief.

And if you own a company or a coaching business, you are literally owning that belief and so trademark that, make that a foundational point of your business and that is what you are helping people with. So this year was me learning how to think like a founder. And when I say this year, it really only has been in the last six months that I've shifted this identity.

It's been amazing. Like I see the long game vision. I see the clear ip, I see the repeatable systems. I see why I spent, had to spend most of this year really doing what I've been doing and I've started to pay much closer attention to, you know, things like what? In the workbook that I did cut, simplify scale.

I started to pay closer attention to margins and lifetime customer value. How offers speak to each other and how they keep breathing life into one another, which then helps the overall scalability of the company. And I started asking, okay, how can I make this more simple, more streamlined, easier? And it's just been amazing.

It's been incredible. I've been reading, um, a lot of like these founder magazines, like, you know, more generally speaking, like your business insiders, your Forbes, and I highlighted this, right? So Forbes. Has said that by 2026, the digital education space will be dominated by founders who operate more like media and education companies, not service providers, trading time for money.

Ooh. That's the shift. That's the shift I feel. You might not feel it, it might not be on your horizon, but I just wanted to share some of the things that's going on in terms of like this, oh, I'm stepping out. Like give me the spotlight energy. And I'm not afraid to say that. I used to be like, oh no, you gotta be humble.

Like stay, stay chill. Like, you know, it's a very Aussie way of thinking, like, be grounded. But I just realize now that I have a greater responsibility that's in my hands and I'm gonna do something really big with it. Stephen Kotler, one of my go-to flow experts of modern times. He talks about sustainable high performance, and I really read this as a founder, that it's not about creating through force.

Like if you wanna stay a high performer in your industry, or even if you are holding yourself to a standard as a founder, it cannot be through giving more and more of your time. Instead it's, it's always gotta be through. This is why I love studying flow state. It always comes back to alignment. It always comes back to the structures that are supporting your flow and the ways that you are choosing to reduce friction, not cultivating an environment that actually compounds more of it.

So when you think about your business model, how is it supporting your flow in 2026? How is it taking you away from burnout? Because you don't need to have that in order to be a success. And how can you choose better decisions? What's in the way for you making these terrible, random, all too many decisions?

Like think about these aspects because with your founder energy and every single one of you listening to this, you are a founder of your business. Think about how this can now drive you to go further in high performance energy without you. Feeling like it's so exhausting and it's only exhausting. You are exhausted because you've cultivated a space where overthinking, spending too much time.

Whatever you're doing in the matrix and doing like the Okay, like not, not in the matrix, like the Matrix movie. I, I literally thought about a graph matrix, just to clarify that up. Like blue pill or red pill? No, like if you're like in the decision making matrix too much. If you're in the to-do list too much, let's lift out of that because I guarantee out of that is less exhaustion and more alignment.

Now, if this year felt messy and if it felt like you were learning, and learning and learning and not reaping the benefits of those lessons, and if it felt like you were experimenting more than actually winning, that does not mean that you failed. That means that you were gathering very, very good data for what's to come.

And my internship year has been relatively chill and quiet. Honestly, it's been amazing financially. It's been amazing in terms of like my own personal breadth, growth time space. I feel so spacious this year. But at the same time, it's been quiet. It's not like the media's gotten onto me. It's not like I've been on 1% Global podcast myself.

It's not like I've had my, you know, a spotlight shone on me at all. No one's really noticed, apart from my close community and my Instagram people and you guys that I'm telling this story to. But I know that this quietness is setting me up for something really huge for years to come. I really do feel like there's a 10 year runway here that I can't see past, like it is big, big, big, like Ruby Lee on the stage talking about passive income, daily selling, founder of flow state business, creator of the daily sales method, founder of the digital education company that's making X, Y, Z.

Like, that's what I see. But for now, I'm, I'm so proud of the consistent daily sales, the repetition, the reps I've put in. I'm already starting to see like all of the benefits behind it, and it's small. Starts off small sales coming in whilst I'm swimming at the beach when I'm with my family at a footy match.

When I'm asleep, I wake up to sales every single day and this changes the frequency of how you show up. And I will continue to preach the energy of selling every day and having money coming through every day. As a coach, I will continue to share, not, it's not just a belief anymore, but the reality that every single time I post on social media, money comes through and like, we're not working for free.

We are not charities. We are here to exchange our beautiful energy and our knowledge and our skillset for. Remuneration that's commensurate of the energy that we're putting out there to the world. The lives we're changing, the things that are shifting at a generational, at a cellular level. See that from your heart space?

Okay. And from that place, I promise you expansion comes. So before I wrap this up again, I wanna say thank you so much for all of your support this year. If you have not left me a review on the podcast, but you've listened every single week, I would so appreciate that. It takes it so far and it does wonders for the podcast in many, many ways.

The podcast is also gonna be taking a short and tiny break. Couple of weeks, I'll be back first or second week of January. I'm recording this on the 15th of December, so I'm gonna take a couple of weeks off heading into the end of the year. This break is so intentional. I am channeling all of my spare energy into setting up 2026.

So it's serving and helping more of you in a way that really, really moves the needle. Like I just believe all of you can make sales every day and build out passive income onto to your business and see just how fruitful and amazing it is, whatever that number is for you. Like an extra 20 KA month, an extra 200 KA year, like I'm here.

I'm gonna build resources to help you do that because I've spent 12 months doing that. It's been incredible for us. So I'm gonna be doing all of this during a little short break. The podcast is definitely not stopping. It's not coming to an end. It's evolving. It's heading into 2026 with so much more clarity and more thought leadership.

So I'll definitely bring more of that to you. Can you, lemme know also if you are messaging on Instagram, uh, what your biggest takeaway was from the podcast this year? I just really would love to hear from some of you on. What it is that this podcast has Yeah. Literally brought into your lives this year.

It, even if it's one sentence, like it could just be energy. I'm stoked with that. I just, it's always nice to have a finger on the pulse as to why you guys, thousands of you are tuning in every single week, and why you're all so loyal, which I am grateful, grateful, grateful for. So I'm stepping into 2026 as a founder.

Who has done the freaking internship? It's like the CEO going to work back on ground level in the factory line, in, in the kitchens. I've done that this year and I understand the mechanics. I respect the process. I know that sustainable success is built through repetition and through commitment. And this is going to set up a huge platform for me next year.

What are you choosing to have next year be for you? Thank you for being here. Thank you for listening. Thank you for growing alongside me. I love you all so much, and I will see you very, very soon. Big kisses and have an awesome end to your year. Bring on 2026 baby.