Flow State Business

How I Made Social Media Feel Good (and Profitable) Again

• Ruby Lee

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Seven months ago, I was over it.


Posting felt heavy. My content wasn’t landing. I’d write a caption, hit publish, and… silence. No comments, no DMs, no sales.


And then something shifted.


In this episode, I’m sharing the real story of how I changed my entire social media flow - what I walked away from, how I found my rhythm again, and why content finally feels light, profitable, and actually fun.


For the ones questioning their strategy… or wondering why it’s all feeling a bit off, this episode might land right on time.


  • YouTube Channel – I’m back on YouTube! Tutorials, strategy, and the behind-the-scenes of how I’m building it all.
  • Flow Driven Vision – the course to realign with your mission and create from the version of you who already knows.

 Hello everyone. I'm so happy that you're here. Today we're gonna be talking about how I switched my entire social media flow from what it was about seven months ago to where I am now. And I wanna cover off everything, like what I'm letting go of what's actually working and why it finally feels fun again, and why it's become so, so profitable.

Like I have tripled my sales specifically using everything that I'm gonna be sharing today, but. Start the episode with something a little woo. I need to get off my mind. I love sharing it with you guys and it is very relevant and I think a lot of us might be experiencing this as well. And let, actually just let me ask you, are you having crazy, very visceral, very real dreams right now.

Michael and I are both having crazy dreams and we are sharing them in the morning together, like over a cup of coffee. I love how there's just so much more beyond ourselves that gives us signs and you know, even just these conversations that we hold, they're so magical. They're a bit mystical. I. It's so relevant to like the everyday lives of how we run our businesses.

So anyhow, like I said, both of us have been having the craziest dreams lately. And guess what else? They have all featured snakes, like we're in the year of the snakes. So that could be relevant. But I also wanna say like these snakes that we've been dreaming of are not scary snakes like. My snake was a golden snake.

She's like slithering around slowly over these golden coins. Kind of like the scene in Lord of the Rings, or was it The Hobbit? You know where the dragon sleeping on the coins? And this whole dream that I had sparkled, like it was golden. It was light field, it was magical. And the snake, she was so beautiful.

It was like a Japanese anime style snake. Like if you drew AGL snake, that was her. She had fluttery lashes, like big Kauai eyes, you know the ones that are like sailor moon eyes type of thing. Like that was her, she felt. So beautiful and wise and regal. And guys, I'm not a snake person, so even just me saying this sounds super odd, like, oh my God, this beautiful snag just, yeah, I don't know, like really why like she came to me.

But anyway, she's, she's here and, um. Michael's dream was totally different, like equally powerful. But his snake were actually, he had two massive red belied serpents, like think sized, massive, bigger than us. And it came to him and was like, you know, saying something to him. He fully understood. And these two snakes, they like fudded down a staircase into the basement of his childhood home where he used to be in the, like the whole basement was his massive bedroom.

He was like 16 to 18 at the time. And you know, there were two of them and it was so crazy. But somehow I was there too, although I didn't know him, you know, when like back then, fun fact, Michael and I have almost a 10 year age difference. It's so crazy. So I definitely didn't know him when he was 18. I would've been eight, which is so weird.

Anyway, but these snakes, they weren't attacking, they were actually working for both of us and they were slithering through the space. They were clearing out the old energy, like spiders and rodents and all the creepy crawlies. They were preparing us, like they told us, stay upstairs, we are gonna go down and do the work.

And literally like when we were ready to go down, they were gone, but the room was sparkling and it was like brand new. So I had to ask chat gt like, what? All this meant, and it was just so cool to kind of see like all the things like around golden snakes, how they symbolize sacred transformation and wealth and spiritual upgrades.

Like they show up, especially when abundance is waking up in a new way. So I'm like, yes, that's so beautiful. And literally my snake was beautiful. And then with Mike's snakes, like they were clearing out. The basement. So it was such a metaphor, like representing any subconscious healing or cleaning out any hidden corners of things that were still maybe like holding us back and helping us rise in a lighter way, an easier way, cleaner way, a more simplified way I.

And it just hit me, like literally that's what we've been doing in the business. Like clearing out what no longer fits, letting go of strategy for strategy's sake, te um, trusting the parts that actually feel really fun and just feeling beautiful, feeling abundant, feeling really light, feeling very safe and wise.

So. Anyhow. I wanna start with that because it is so relative to just these confirmations of, share this with the community, share this with the podcast guys. And I know, I know that content can be honestly like an absolute like ask to deal with, okay. Like we can just say the way that social media has been literally whipping us with this is what you need to do to stay relevant.

This is what you need to do to stay on top of the algorithm. You need to dance for the camera. No, you don't. You need to put this trending sound. No, you don't. Now you need to do 10 carousel posts. Now you don't. Like, I just wanna share with you what I'm walking away from to begin the feel of this episode, so that I'm hoping it can also help you reflect on some stuff that you've just brought along with you.

And by the way, last week I recorded an episode called the Dump List. So if you want to have a bigger overview of business stuff, then go to that. After this. I'm just really zoning in on content. How it's working for me and why I've become so great at it. Why I love it. That sounds weird. Even saying that.

Well, I'm so great at it. Um, like you'll hear what I mean by that, but, um, it's just been really enjoyable. Okay, so here's what I'm not doing anymore. I am not obsessing over comments, likes, saves, like any of the data. And if I'm to be honest, I. I never really was only because I didn't like looking at it.

Whereas now things are going up and I still realize like I'm not that obsessed with my numbers, which is great. I think that's gonna be a big part of wanting to. Uh, be in the social media world without obsessing over it. And it's one of those things where it's a catch 22. Like if you are a personal brand and you're a coach and mentor, like, we need to have a presence on socials.

It's our billboard. It's the way that we advertise ourselves. And there's always gonna be an anomaly. There's always gonna be people who are like, I'm not even on socials and I've made $500,000 in a day. That is amazing. But I know that with this podcast, I'm speaking to the majority of you guys growing the personal brand, so we can't ignore it.

I'm also not forcing a daily post schedule. I had this moment where I had this coach say to me, you know, like, if you really wanna explode online, you need to be posting three times a day. And I was like, yep. Okay, cool. Like, if someone who's doing much, much better than me is advising me on doing that, and I trust their opinion, I'm gonna take that on board and I'm going to, you know, make it happen.

And I even like made this story post on Instagram saying, right, I'm gonna like up the ante when they zig you zag. Let's do three feed posts a day and. I can't, I just, I can't get behind it. And I actually went the opposite way. Just start like stopped forcing myself to post daily. So there are some weeks where I might post three times a week, other weeks I post seven times a week.

Like there've been one or two of those weeks where I just feel super inspired. But what I'm saying here is that like I'm really following my flow of what makes me feel in my most creative zone, as opposed to I need to do it for the algorithm. I'm also not using socials anymore to stay visible, and that might sound a bit odd given that I've just said social media is your billboard, but I'm using social media to expand my vibration.

I know that sounds maybe a little woo to some, but I know that. Whenever I post on socials, because now I've switched my entire social media flow to really be more about evergreen. That I know you could find a podcast episode of mine three months ago and still find that relevant and still be able to go and check out some of my stuff that can help you go deeper with the work.

And same goes with Instagram. If you go to any of my posts for the last seven months, God, that feels so good to say it leads somewhere else, so I don't need to keep. Putting coins into the Instagram algorithm to stay relevant, I already am relevant because people will just keep coming back to those posts.

So it's not so much about visibility, but it's more about it being more of a legacy, it being more evergreen, it being more of a resource hub rather than it just being this like hectic place where I just need one person to see my stuff so that they can see that I'm closing the doors today to my mastermind and maybe that one person's gonna buy from me like that is.

So 20, 24 to me, and I just do not wanna play that game anymore. So the last thing I wanna say is I have. Stripped away one big social media platform of mine. I've just made that decision and I've brought a new one in. So the one that I've maybe stripped away is a bit harsh, but I'm really only posting there once or twice a week, as opposed to every day is I'm stepping away from LinkedIn for a little bit.

So I know it's surprising because if you are new here, it won't be to you. But for those of you that are legacy listeners, you'll know that it's really where I built my whole business and I. Came back to it in a big way in 2023 and 2024. Just sort of moving away from that just for a sec, maybe like the next six months or so.

And the one that I'm bringing in is YouTube, so ta-da back on YouTube. I gave YouTube a 12 month rest, so, you know, LinkedIn and YouTube For me, I, I kind of had to find where is it that I really wanna play? Right now, where do I want my content to be right now? And I also don't wanna be in the energy of I can do all of it and I wanna spin all the 17 plates.

I just don't at anymore. So I'm choosing YouTube over LinkedIn. I'll explain that a little bit more in the episode, but you know, don't get me wrong, I love LinkedIn. I built my first six figures there. It has been a place where LinkedIn has been like, you know, so good to me. But you know, LinkedIn has like a mentorship style vibe, a thought leader vibe.

If you're an author or anyone who's like wanting to be an international speaker or work with corporates, please don't stop LinkedIn because I've said I'm stopping LinkedIn. Please. Like you have to make that decision based off your own flow. But I definitely feel like since my business has shifted away from the high ticket only and into volume-based offers, things like my PDFs and my resources, my mini courses and scalable passive income offers and things like that, doesn't quite fit with LinkedIn as much like, so I'm really focusing my energy where that strategy thrives.

So that's Instagram podcasters. You guys are always my constants and YouTube. So let's talk about why Instagram is genuinely feeling so good right now. Like, I love the idea of waking up each morning, doing my rituals, having time with the family, and then literally sitting down with a cup of coffee and going, what am I posting on Instagram today?

I'm just giggling 'cause I just would not have said that. Seven months ago, 12 months ago, absolutely not. But I'm genuinely enjoying Instagram for the first time in forever, and here's why. Okay, so one is I'm, I post when I feel lit up, not when I should, which we talked about earlier. I'm spending time on each post, like every post I am making takes me about 60 to 90 minutes of.

Presence. And I know that sounds wild to some people, but to me, if it takes me 90 minutes to create something that I'm really proud of, that is strategically hooked up to a funnel that makes a lot of sense, that's evergreen. I can do less and less work around Instagram in the long run. So that's why I think I'm really loving it and I also am creating what I want to say, not what performs best.

I had someone consulting into the business and their, their advice was the opposite. So you can start to create what you want once you get the following. But at the upside of things like the, the front side of things, you have to create what performs best. And I think that's honestly what really fucked up my flow with Instagram specifically.

'cause I was just performing for the algorithm and what other people was saying was gonna do really well. And now I'm just like, no, I'm just gonna say what I wanna say when I wanna say it. But when I do wanna say it, I'm gonna put a lot of intention behind that. And I have also just been celebrating every single win.

And what I mean by that specifically. To do with social media because I was in such like a angry place with it. And like, oh, just, I hate it right now. And you know, me and my friends who are also entrepreneurs and they're content creators, they're just like, it's crap. It's crap. And you can just fall into that vortex.

And I had to get myself out of it. So how do you do that with anything? Like, anything that you think is crap in life right now, you come through it with one grateful token at a time. So I think it's just become a real habit of mine over the last seven months that I now celebrate every single win. That means every comment that I get, I'm celebrating.

I on YouTube, I posted my fourth video on YouTube. I'll leave my channel linked Below and the last one got 222 views as of the last time I checked. And that's amazing. And like something like seven likes. And that's huge for me in the YouTube world, you guys like, I've tried YouTube for years and years and Vlogged and spent so much money.

Oh my God, I spent so much money on YouTube. Just paying my assistant to edit and to create thumbnails, like, I reckon thousands and thousands and thousands of dollars, like just editing and getting stuff right for YouTube. And, um, for the most part I'd get like maybe 50 likes on some, one of them only had eight views, like things like that.

Anyhow, it's, it all comes back to intention and it comes back to creating for me and what I love doing. So yeah, that's just really brought me back into alignment, celebrating everything, every single win, every little number, every tiny. Interaction that I get my, uh, like little wish for YouTube is that I think I'm at 1,500 subs right now.

I'd love for that to be higher. But you know what? I really want to celebrate comments. So if you guys watch on YouTube and you love like tutorial style videos, and I literally take you through step by steps. Do you mind just like leaving a comment? I just really wanna manifest more comments on my page. I love hearing, I love building communities first and foremost, but I love responding.

I'm a manifesting generator in human design, so when I see comments, it extra lights me up. So that's what I'm manifesting, but that's a metric that lights me up as opposed to a metric that makes me feel less than like, you know, oh, I've only got. 200 views. Like that just does not serve me. And I haven't even thought that actually.

So it's, yeah, it feels good. The joy factor is way up. I think that is overall best metric. We can go by the joy factor. Uh, all right, so what do I wanna talk about next? Let's go to how my strategy has evolved. I think that's a good place to go. So what's evolved and what's actually working? So I've already touched on this quite a bit, so I'll glaze over this part.

It's definitely a sense of slower content for me. Longer time creating equals a deeper resonance with my audience and a deeper resonance with my soul. Work. So slow, like slow content. That's what's really working. I'm loving that. I have also really switched up my belief system that every post I make makes me money.

Which is very true for Instagram for the last seven months, I make anywhere between 200 bucks to around $3,000 per post, although on the weekend I had one post that went out and it led to like a couple of thousand dollars sales, which was amazing. And then I also had one on the weekend and it made me a $17 sale.

So it averages out, you know? But in saying, so roughly $300 to 2000 average is what I get every single post. And I love that because it's meant that I feel rewarded for my work. I'm not just posting and praying anymore literal, I. Dollars, results, impact, income, all the things that I'm wanting as an entrepreneur and as a business owner, to be rewarded in that way and knowing that my clients are also able to get what they need to go deeper with whatever they need at that point in time.

So that's really awesome. And I'm, like I said, I'm just really what's evolved is I'm really loving creating for. Me and not creating for the big machine. So my socials are now, it really feels like an extension of my flow and that's because my energy is really in it. And because of that, my audience and my clients and those of you listening in, you are really in it with me.

You're not just sort of glancing past it because I'm glancing past it, or you are not glazing over because I'm not glazing over. And I think that's something to really. Just stop and recognize for yourself, like where is it that you can think about socials in a way. Like if you genuinely are like, you know what?

Ruby's getting paid for every single post she's making. I wanna get paid for every post I'm making. That's a decision that you get to make and then create the steps that will lead you there faster. So learn many chat, come and join me in the daily sales accelerator. Observe how I'm posting. Literally, I don't mind like just copy the way that I'm creating my comment backs.

And that will really help you start to think about how it works better for your business. Like sometimes I feel you need to like copy and paste somebody else's way of doing things to know what really fits well for you, and then you'll find and adapt your own way of doing things. And I say that really freely because.

Like, you know how you get some people and some coaches, I, I can't stand this energy where they're like, oh my gosh, like they copied me, they copied everything. Now obviously there is like a boundary there, like if it's the same branding, it's the same business name and they're pretending to be you. Okay.

We know where that, I just feel like I had to say that, but like if you're a coach or mentor or someone who is teaching somebody a skill. That is literally what you want your clients to do. You want them to copy paste. I know that when I go to my personal trainer, I'm copying exactly how they're working out because I wanna have their fit abs and their body and their amazing arms and muscly legs, whatever it is.

Like if I'm hiring my tennis coach, I'm gonna play like my tennis coach. So I don't understand when somebody goes, oh, they're copied. Like exactly how I've done my Instagram. If you're an Instagram coach, that's the thing. That's the win. So I know a bit of a segue there, but it's, I think it's a compliment when someone copies and you know that being said, not to the extreme, like you cannot take flow state business.

It's a registered name trademark. And all the things, but if you see me posting something on Instagram and you like the way that I've done a comment back, and then you go through the whole thread and you're screenshotting everything and you're replicating that and it's helping you make money, and it's helping you feel easier in business and you're experiencing more flow, that to me is me doing my job because it leads back to this deeper understanding that whatever I'm doing is helping you advance your consciousness around flow.

Therefore living your best life ever. Yeah. So your socials are an extension of your flow. When I fully understood that, oh, it was just this huge relief, and that's why sales are happening without the push. That's why every single post makes me money. That's why my funnels are filling without constant chasing.

It's also, you know, because. The work I'm putting out there is so energetically clean. It's really connected to something bigger. Like even me saying it connects to my highest consciousness, it connects to this idea that everything that is currently leading out of me and through me is helping you guys make better decisions so that it's easier on you.

That's the bigger picture, so. Keep that in mind. And if you need help with the bigger picture and you need something to kind of go back to basics and build out the foundations, I've got this amazing workshop. It's sitting in the notes below. It's called Flow Driven Vision, and it will literally help you connect to that big, big, massively transformative work that you're here to do outside of the everyday stuff like posting on Instagram.

You've gotta remember what that big vision is. Okay. So this is what I am choosing to keep with me for the rest of this year. And I, I know that they're kind of small things, but they all lead to the big wins and why I'm monetizing every day and why socials feel amazing and literally, you know, like I should have probably said this at the start, but you know, for the last seven, like seven months ago, I should say seven months ago, I felt very invisible online.

I'd spent 20 minutes writing a post just to tick it off and a quick caption, and I'd create a reel that I really didn't love, and I'd write a story out of obligation. And then there was just silence on the other end, you know? I'm like, why is it just not working for me? I had no comments, I had no reach, and I just started to feel like maybe content.

Just didn't work anymore. Like I had to find another way outside of Instagram. I had to find another way out of LinkedIn. But what I didn't realize was because I was doing it from this place of disconnection, there was no joy. Like it was completely dead inside. And I know that for a lot of my clients that I work with.

Step one is literally reconnecting the joy because you've unplugged it, you've made it a task, and you've made it this bland, boring, awful thing that you have to face every day. And then when you face it, you make it mean something that isn't true. You make it mean disconnection with your work. You make it mean that nobody values your staff.

You make it mean that you weren't meant to do this in the first place. So we need to reconnect the spark and. Find that place, you know, because when I had no comments and when there wasn't a DM in sight, and when my likes were going down and down, and literally I was losing followers, and then after I stopped losing followers, I had.

My count was stuck at 18.1 followers for like nine whole months. And even though I was doing everything right, like me and my assistant would sit down, we would film like our talking head videos and she would just make it look so beautiful and so well edited and then like nothing on the other side of it, like very, very low results.

And then other days, you know, me and Deb would go out and, you know, I'd get all like. Gussy up, I'd wear my outfits, I'd put my makeup on, and we'd do all these like really aesthetically cool reels with the music on top. And then I'd post something and again, like it would get hardly any attention whatsoever.

So I thought I was doing everything right and sharing the value and trying to follow all the social media rules. And I felt so flat. I like did everything, but still my content was invisible. So. What changed and why now, like my account has grown by over a thousand followers and my posts regularly hit like at least 20 comments.

My really great ones get over a hundred comments. I get beautiful dms every single day from at least one or two people who will just say like, they've done this call. So they've loved the change that I've made to my business, and you know how it's really helping them see another way of becoming a coach online and things like that.

My story views are way up. My link clicks are like, gosh, 10 times, if not 20 times higher than what they were seven months ago. And my sales have literally tripled, like as of last week it tripled. So, you know, the main thing that I really want you to take away from all of this. Is as you're stepping into this new era and you're thinking about like, what am I keeping and what am I not keeping?

How am I celebrating my wins? Am I posting high value content that leads to my shop? Am I spending time on it? Am I loving what I'm creating? Am I making this for fun? Or am I making this because I have to? And it can be slow at the start. Like going from needing to do it to having fun is not an easy.

Transition, but you've gotta start somewhere. And maybe that starts with like, what do you wanna shed? What rules do you wanna let go of? What belief systems can you let go of? And then trust that the energy that you create with every single post will return in kind and it will. And it is. I know. So what that means is I know that when I make my post today, someone's gonna read it.

Maybe not immediately, but in two months time and they're gonna be reading that crying, maybe just feeling free because somebody said what they were hoping to believe was true. And what might happen from there is they go ahead and they might go watch a YouTube video of mine that's free, and then they might purchase something for $7 and they might read, you know, a 20 page resource from me and go, wow.

And then from there it returns in kind. They might join my mastermind. They might tell somebody else about me. They might be putting me on their podcast show with thousands and thousands of followers, whatever that looks like. I'm not attached to that, but I just know I'm never doing it in vain. So if you are listening and you're wondering what does this mean for you?

I've got a couple of journal prompts. So write these down, pause it here. Really, these are the ones that have really helped me transform the way that I've thought about social media and why I'm making more and more money every day from it. Why my following is blown up, why the engagement is so high. So the first journal prom I want to have you write out is.

What platform actually really lights you up right now? And if the answer is no platforms, then I just want you to take a little bit of a breather and you might just need to clean your slate because you're jaded and you're annoyed, and you are feeling all kinds of frustration and anger towards it. So you just need to clean your slate.

Give yourself a couple of days. Then come back and ask the same question. If I were to start again, what platform would actually light me up right now? What platform naturally suits my skills and you know, like brings out my creativity? For those of you that are ready to move on to the next, the next journal prompt is, are you posting from pressure or are you posting from excitement?

From time to time, I will post under pressure. Oh my God, I haven't posted in three days or something. You know, some story that I'm telling myself, and that's what I mean. The work is constant. And then I'll post from pressure. And guess what I. Post totally flops and I'm like, oh, no, see? Knew it. The next day I'll come back and I'll post from, oh my God, I can't wait to share.

Like, you guys are gonna love this. Like how 14 sales equaled a $5,000 offer, or $5,000 sales cash in the bank. I wanna break that down. I can't wait to show you. And then I create a carousel pose and I show you step by step, and then I'll show you my Stripe account. I'll show you how I break it down exactly how many sales came through.

What products sold. I'm excited to share those with you, and because I'm excited to share that with you. I know you'll be excited to read it as opposed to some lame quote that I'm just not really connected to. Okay. What's one old strategy that you could release today? One old strategy for me, the strategy that I released specifically from Instagram was live streams.

I know some of you're upset about that. I got, I said something somewhere and a few of you messaged me saying, no, bring the live streams back. It's just an old strategy that I don't feel connected to anymore. I'm so sorry. It might come back. It might come back, but there's a lot of pressure around live streams and I think because I was live so much for six years, I just need to not be fully live all the time right now just to recoup a little section of my nervous system there.

And, uh, last one. Are you celebrating your tiny wins? Can you please just write down every tiny win, every single tiny win that's coming to mind right now? And it can start with your social media. Like how many followers do you have? Okay. If you have 12 followers, I am so grateful that I have 12 people following me, not I only have 12 people following me.

If you're someone who's stuck at 20,000 followers. And you're like, I've been stuck on 20,000 followers since COVID, and nothing's moved and my engagement has dipped down. I'm so grateful for my 20,000 followers. I'm so grateful for those that still engage. I'm so grateful for every single comment that I'm getting.

That's like someone would love to have this account of mine. I know that when I was starting out and someone was complaining about having 9,000 followers, I'd be like, I'll take your account. Let me take it over. I'll have it. Can I rebrand it to me? So there's always gonna be someone who's gonna be super grateful and we're not going to, you know, wish on that to their detriment, but more so just like sitting in the energy of that's so.

Freaking cool that I've got that, that I'm able to create this out of nothing. Okay, so this is a new season, like at the start of my podcast episode. Today we're talking about the snakes. The snakes are clearing the way we are literally in the year of the snake. Let this be your invitation to rearrange some social media flow, to rearrange your belief system and your energy behind it to post, because you want to create from a place of joy and sparkly, sparkly energy to measure alignment instead of likes.

So if there's certain platforms that still serves you, go for it. You know, do that. But if there's certain platforms that don't, it's okay to just step away from it and clean the slate. I stepped away from YouTube for a year. I've stepped away from LinkedIn before for a long time. I think almost 18 months actually.

And I'm not afraid of that. I'm, it's not coming out of a place of I'm annoyed and, you know, like middle finger up, bye like hate you. Worst platform ever. It's more just like, cool, I just need to like go do some stuff elsewhere and when I come back I'm gonna feel really refreshed. So for now, you are gonna absolutely find me continuing my weekly podcasts here.

Wherever you're listening to this podcast, I will absolutely be on Instagram. And over on YouTube, which I'm so excited about. I'm loving it. I'm just loving it. See, can you hear my energy there? Uh, if you're a LinkedIn person listening to my podcast, just come find me on any of those other platforms. And if this episode gave you the nudge that you kind of didn't know that you needed, can you please?

I would love for you. Please, please, please, to leave me a five star review on, uh, wherever you listen. It's super easy. It just literally takes one minute. You can tap five stars and write a sentence, and that's all that would mean the absolute world to me. And I just really wanna say thank you for always being here.

And if you're new here, thanks for subscribing. Let's just shed the old skin. Okay? Like, we're gonna go big with it. We're gonna step into something so much bigger. I'm excited for you and I'll see you in the next one.