Flow State Business

Life and Biz updates - Bestie Chats

Ruby Lee

Today’s episode is a cozy, unfiltered chat filled with life updates, reflections, and some big projects I’ve been quietly working on behind the scenes. 


From the refreshing start to my mornings with matcha (thank you, Jen!) to some exciting new shifts in my business and personal life, this episode is all about stepping into alignment as we close out the year.


I’ve felt this powerful surge of focus, ease, and flow lately that’s bringing so much clarity, especially around creating space for what’s meant to unfold naturally. 


Sometimes, the best ideas arrive when we stop pushing and start trusting the timing of it all. And I can’t wait to share a few new surprises with you that I’ve been keeping close to my chest until now.


So, if you’re looking for that reminder to lean into your own flow and let go of the pressure to rush, this episode might just be exactly what you need. Here’s to ending the year with intention, excitement, and the joy of creating from a place of ease.

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Hi everyone. Welcome back to the Flow State Business Podcast. Today is going to be a good old fashioned sit down, chat, wind down style. I don't have a wine in hand because it is Monday morning at 9 24 AM. So that might be a little bit much, but I am still here actually with a little iced matcha, my amazing client and friend, Jen came back from Japan not long ago.

And she bought me an entire. Matcha tea set. I'm talking like the genuine matcha tea plus the whisk and the thing that the whisk sits on and the bowl and the sieve and like this. Bamboo teaspoon thing. I don't know. It was just such an epic, epic gift. And I have been making matches every single morning and I'm so here for it.

I'm so grateful, Jen. Thank you so much. But besides that wonderful experience, I just really felt the need to. Share so many things that's been going on life update wise. I don't know about you, but I love these sorts of episodes where I just feel like I'm sitting down with a girlfriend and having chats and I know so many of you anyway, who listened to the podcast and it just feels like we share such a beautiful soul alliance with one another anyway, that it's just an open book over here.

So, Oh my gosh, how is everyone? I am. Just in this really beautiful, reflective moment, but also at the same time in a massive action phase of my business and life. So this is kind of really the theme of today, regardless of where we end up and all the tangents that might come up along the way. But if I were to sum up the last  It would be coming back to alignment. 

I'm really not sure what's happening with the stars or the cosmic energy right now, but there is just this undeniable surge for me anyway, in terms of focus, like focus on today, focus on how you want to finish 2024 strong. I recorded an episode on that a couple of weeks ago, so you can go back after this one, but also focus on today.

The big picture. So it's all kinds of different focuses. It's kind of like the way I think about it is I'm changing out my camera lens and, you know, sometimes putting in the zoom one and other times doing this big, beautiful aperture and letting lots of light in. But I'm still like the body of the camera.

I'm still like the main camera, but I'm able to switch things up and see things up close and zoom out and see like, where is it that I want to be? And there's this. Undeniable surge of productivity. That's also pouring through me like never before. There's this dance between the 2024 thing and so many cool things that are wanting to still come through and, you know, doing that with intentional steps into the new year, but also just, oh my gosh, enjoying so much of whatever it is that wants to download through me at this time.

So I want to start with something really, really big, and you can probably hear it in my voice because I'm so hesitant to share it. And I actually really wanted to create a whole other podcast episode on this somewhere down the track, maybe when I was a little bit further along, but I know just from my own personal history with Flow and Connection and being messy and imperfect, this is the exact moment I'm supposed to just start talking about this.

And it's like that with anything that you're manifesting in your business, isn't it? Like you can keep your cards held really close to your chest and there's definite moments where that is needed and you need to protect your energy around it, which I would say has sort of been the last three months of this particular thing that I'm about to share.

And now is the time I know I'm meant to just speak out the truth around it. And I'm supposed to speak it out for multiple reasons. One is to hold myself accountable. And secondly, it is to call up or call. in anyone or any resources that I am requiring for this next era of my brand and business. Maybe it's of no real surprise to those of you who have lent into my energy, or maybe we've had, you know, chats about this, but you guys, I, ready?

Drum roll, am finally, finally, properly, for real, writing my book. This has been a project. That has been years and years in the making. I started the book writing thinking process in 2019.  In 2020, I started writing the first version of my book and it just wasn't really where I wanted it to go. I lost a lot of connection and drive around it.

And then a few years later, I hired someone who was going to help me write the book. the book itself. And that didn't work out because my heart wasn't in it. Like my energy was not behind the whole process. And at that point, I just knew I had to take a step back and reevaluate the why behind having a book.

And I really came to this point when I did ask myself about the why. I came to this point where A lot of entrepreneurs that I had stayed close with and followed up to that point had all collectively said that if I want to grow my personal brand and my recognition and to be a well known speaker and a well known coach around the world, I really needed to have a book to anchor to.

Now there is a book. An immense amount of truth behind that from a branding perspective, immense amount of truth. Like think about all the big entrepreneurs that, you know, more than likely they have a book to anchor to. And my why behind that was so driven from an ego perspective. Like I need to be, you know, a New York times bestseller.

I need to have. This book so that it gets me on stages alongside some of the biggest speakers in the world. And whilst that is very much a direction that I know my career is headed to anyway, the attachment level to it. Oh my gosh, it was so intense. Like I was squeezing the life out of it, just going, I must have this book.

I must do this in order to be a complete, you know, success in this world. And I think that's why there was sort of this universal lesson around it for me anyway, that I had to let that dream go for a little bit to really come back to me. But also if I had written the book in 2020, I mean, it would have been fine and it would have done the job. 

There's been so much that I've learned about Myself and definitely about the business, about how to run a solar line business about like, at that point, I hadn't even gone to flow science school yet to learn about the science of flow. So there's so many elements that I still needed to effectively sort of pick up along the journey in order for me to now sit down and write this book.

And I'm so excited. Like it's happening  after years of thinking and planning and yeah, just trying to force this book to come to life. I feel like I finally let go of the need to make it happen on my timeline. And it's just so wonderful, this feeling on the other side of it, where it's now like something has just clicked. 

Isn't that flow state when you are just in your slip lane of highest consciousness and you get given all the words. And I, I've been given so much expansion of time. I literally feel like I've quantum leapt because in the last month I have been pouring out words into my Google doc. And. I'm serious. Like I did a little word count, you know, how you can go word count and Google doc, there is currently 21, 758 words on my page.

It's already written. My goal is to hit around 50 to 60 K before editing in terms of words. So. Literally, I am a third of the way in. I'm so excited, and I've done that in just a month. I was sharing it with my coach, John and I were sitting down, and he is also writing his book, but in a different form and in a different way.

And I said to him, John, you won't believe it. Like, if you don't know, I need John on the podcast. He's going to come on next year. He has literally been my flow mentor. He teaches me a lot about the philosophy of flourishing and flow, and he teaches at Harvard and Oxford and like Cambridge. Anyway, he's amazing.

So we've been sharing some stuff and I'm like, John, you won't believe it. I have written.  And at the time I'd written 11, 000 words and he was just like, what? I don't know. I know it is just epic flow. And I just feel it's this whole entire journey of helping me wait for the right time. That's not on my timeline, but on the timeline of my highest good, I always believe that and stepping aside and allowing my thinking brain, my monkey mind to stop.

Overdoing the whole thing and letting go of the ego and letting the flow take over. There's just so many beautiful lessons in this. And guys, like I'm so early on in the journey. I was speaking to Claire Wood, one of my amazing friends, um, and some of my other friends who are authors. And I'm like, give me the updates.

Like, I want to know, what do I need to know? Beginning stages of thinking about authorship and publishing. And I had an awesome discussion with her. And I just want to share this like, Magical moments. So as part of my book writing process, and I'll, I'll do. probably a course on this down the track, knowing me I'll have like a full blown course on it.

But I  took out this, like a stack of my favorite books and they're all kinds, right? There's like, I've got, um, books about manifestation. I've got letters to a star seed by Rebecca Campbell. I've got like a fiction book. It's just so fun. Um, I read a lot of books that literally feeds my, my senses. 19 year old mind.

So all my, all my like fun books are just guilty pleasure books. Like, you know, Devil Wears Prada style, you know what I mean? Um, anyway, and then I pulled out this book, the essential law of attraction collection by Esther and Jerry Hicks. Now, years ago, I had sat down with a friend of mine, Tori, and we were sort of talking about book titles and book names.

And. I couldn't come up with one. And this is like during the time when I was like fully wrapped up in my ego around why I needed a book. And I must have written down on a piece of paper at the time when I was talking to Tori, when she said to me, wait, wait, like go back, say that sentence again. And I said the sentence, I don't want to say it here yet.

Cause I don't know if we're landing on this, but just imagine like a catchy sentence that I'm saying. And she goes, that's the title of your book. And I must've written it down and put it into the law of attraction book as a bookmark. Yesterday when I was speaking to Claire. I opened up this book just to kind of flip through it to see like the structure of the book and guess what flew out.

The piece of paper with the name of the book on it and Tori's phone number, basically saying, call me anytime when you're ready to go big with this book. This  is nuts. This is just complete signs dropped in from the, like these magical moments. They happen all the time to me, but this one is so special. I will have to put this exact example at the start of my book somewhere, just around You know, when you're given these green lights and the lesson that I've learned so far from this whole experience is sometimes we just need to let go and trust, where are you not letting go and trusting in your own dreams and processes, where is it that perhaps in the business, it feels a little sticky right now and you're not surrendering.

You know that you're not because your ego is like big time playing this like. You know, front and center. I need the limelight stage and it needs to happen right now. Where is it that it just feels like you're trying to force something that does not want to be forced into. production right now. When we, and I speak as a we, as a collective, when we as a collective align with the energy of creation, the process begins to unfold with ease.

That's how you know you are hooked into universal energy. Ease, ease, ease is the only way that is described around flow. And so trusting the timing of your journey, it is the most unexpected momentum when you are literally trying to make something happen. And I'm not just talking about getting started because that's a different conversation, like getting into the momentum.

I'm talking, you've been trying to make this thing happen for so long, too long. You've just, you know, had tears over it and it just feels so difficult. And I just really want you to check in with where it doesn't feel plugged into Universal Energy. So I've said it. That's number one. The book is in process, people.

I don't have a publisher. I don't know if I want one. I might go down the self publishing route. I have so many amazing resources, but I definitely need more. So if you are a published author, Or someone who's been in this world and you just have any insights, like, I would just appreciate you so much.

Please slide into my DMs. I would love to hear your experiences. I would love to hear your thoughts. If you have contacts, if you have people, I don't want a ghostwriter. So I don't need those sorts of contacts, but just around the process of getting the work out there to the world. I mean, if you're in PR, I would love you so much.

Just all these things. I am massively an open book right now and also open to receiving any Any assistance that drops my way. So, Oh my gosh. Okay. So, um, secondly, it's kind of more on the home front actually and personal life front. So I thought we'd, you know, switch gears slightly. I think I've shared this here and there at least since September, maybe August where I have felt this  restlessness. 

On a personal front, there's this really strong pull to make change in our home life. We've been in our current place for two years. And of course, before then I was traveling heaps and heaps, and I've had this season of just feeling needing to feel really grounded and plugged back into Australian homeland energy.

And that's exactly what we've had this year. And I'm so So loving it still,  like people are going, you've not traveled this year. Are you traveling next year? I'm like, yeah, I'm traveling next year for work. I'm definitely going to go back to the States. London is pulling in such a big way again. I just love London, but at the same time.

I'm not like excited, butterfly excitement yet. Cause I'm just so happy to be on home turf, especially because we're heading into summer and we had like the most beautiful weekend on the beach and just long days having picnics out with friends by the water. I don't know. There's just something about it, but I'm talking about my physical home and there's this like fresh new breeze coming in.

There's a new season. There's a shift that I know is on the horizon. God, do I sound like Mary Poppins?  The winds have changed and Mary has to go. This literally just realized I sound like her, like, Oh my gosh, there's a shift. Anyhow, maybe it is my Mary Poppins energy. But I found myself also at the same time, really, really wondering if it's the right move with the holidays coming up with year end.

What if I don't find a new property? What if the timing's off? What if, what if, what if, what if, what if? And, oh, I hate this energy so much because it dampens the dream and it just all of a sudden puts you in this state of fight or flight or freeze or whatever the fuck is going on right now. And I know that I've been a personal block around it.

Like as much as my intention is I want this and I desire this,  the energy behind like not having that happen is stronger. And isn't that just a lesson? Like  sometimes I'll say to my clients and I call them out in the most beautiful ways. I'm like, you want this business to not work more than you want it to work.

And it's so confronting when you hear something like that, because of course you're like, of course not. That's why I'm invested. That's why I'm paying for coaching. That's why I am paying for ads. That's why I am putting all my time and energy behind it. But when you really look behind the layers, it's like, I just don't believe in it enough, and therefore the energy of backing something else feels safer than me backing the energy of the unknown.

And that, my friends, is exactly what I'm doing with the navigation process of home changes. And I know for a fact that even just through speaking this out, it feels really powerful. I am right here and right now and say this with me. If you are going through something similar, it might not be home related, but whatever it is, say this with me.

I am choosing to stop overthinking.  I am choosing to release the resistance. I am choosing to let go.  I receive trust and timing and I am allowing the universe to guide me to my highest outcome.  And you know what, like energetically, as I said that I was closing my eyes, I honestly just saw me getting out of, I'm in a car, out of the car, out of the driver's seat and literally opening up the passenger seat.

And sliding into the backseat and letting the universe take the wheel on this one. That was the image that I got. So whoever else needs that, borrow it, babe. That is meant for you also. And maybe even like a strange, the image came up because you know, what does the universe look like? What does the driver look like?

Have you seen those like. Driverless cars in California or San Fran. I am beside myself. Like I really want to be in one of those. I feel like I'm stepping into the future, but that's what came up in my imagery. That the wheel just started moving. The car was reversing. There's no actual driver, but there is this energy.

There's a program. There's a code behind it. And we are all coded to abundance. We are all coded to our highest, highest, highest outcomes. But the only thing that really steps in the way is when we want to step back in that driver's seat and take the wheel for whatever reason. So  the pull on the shift to move is happening.

I have over the weekend, I said to Michael literally out of the blue. Something's changed. And he goes, yep, I feel it too. And I actually had a beautiful massage from my friend. Um, and she's also my massage therapist, but she said to me, she's massively dropping in and she's so psychic. She really is so psychic.

She'll say things, which is just so on point. She's like, Oh, you're going to be moving out either before or slightly just after Christmas. And mind you, she said this in August. Like months and months ago. And I laughed out loud, we had no intention to move. I'm like, we have a beautiful new home. We've just built this home.

Why would we move? This is great. And some things happened over the last few months where I just feel more and more restless staying where I'm at. And I just want to move. I want to be in a new environment. And,  oh my gosh, I don't know. It's liberating to have friends that are also seers, but sometimes the resistance is always like, it's coming from this place where we're forcing, but there is something so much wiser outside of ourselves that is planning out our most perfect life.

Am I right? Can I get a hell yes?  Hi, my loves. I hope you are loving this episode as much as I have loved creating it for you. I'm quickly dropping in to let you know of a flow tool, which I think you will love to have alongside you in your business and definitely your more complex goals that you might be setting for yourself.

This is a tool which is steeped in flow science. It's a 90 minute audio flow track. Filled with my favorite lo fi productivity beats, and it is soaked with the best subliminals to help you call in more focus, more impact, more income, and more productivity than ever. If you are wanting to experience this level of time dilation of folding time of getting more done in a shorter period of time, then this is what you'll need in your business.

I'm going to leave the links below. And for now, let's head back to the episode. Okay. So last little thing I want to share in terms of more of a business update, this one. So, uh, as I'm recording this, the Amplify mastermind, we're about to open the Voxer group. This is the last round of Amplify for this year.

It is my signature mastermind. I freaking love running this group. I've had a bit of a rest, like a six week rest between last round and this round, and I feel naked without Amplify. Like where are my ladies? They're not in my Voxer. But obviously I've been enrolling during that time. It's been just so wonderful.

It has been the easiest breeziest mastermind launch like I've ever, ever had. It's just so wonderful. I'm going to keep it open for another week. Cause I know that some of you are really on the fence about it and I'll continue sharing some of the beautiful energies on Instagram stories. So come on over there.

If you want to just step in and have a look around the open house arena of amplify and what it does and how it shifts people and how it changes the world. Businesses in such a divine way. But anyway, the round of Amplify is coming to a close for 2024. And I, oh my gosh, I had a bit of a reflection moment around the Amplify launch earlier this year.

And I'm talking like if you were in Amplify around February, that launch was very different. I was. Really making things unnecessarily complicated. Again, maybe ego back in Seb where I'm like, and I'm making ego, you know, bad character. It's not, it leads us in powerful ways, but just because I know that that's the way I'm describing it from an energy perspective, my ego was like, I need to start this year off with a bang and I have to have a huge launch and I need to have, you know, a lot of like, Clients that are lining up to work with me, like, you know, February energy is very much like that, where it's like, go, go, go big things are ahead.

But I was making things so unnecessarily complicated. I was adding layers of processes, so many freaking systems that was so unneeded. A lot of hard work energy, which I just do not, I'm allergic to that. And that was really what was coming in. And I was thinking I needed all these things to grow and scale.

And here I am in November, basically just reporting back to you saying I'm back to the ease and flow peeps. And I never want to go back to the, that other one that was just so stressful. This one here is how. I'm meant to launch. It's how I'm meant to speak to my community. It's how I'm meant to inform people of what's going on, take it or leave it.

It doesn't matter. The timing will be perfect for whenever it is. I have so many multiple programs and offers that you can join in. Like whichever one is speaking to you, that's the one you're meant to really be in for your business to grow and for your lifestyle to really elevate. And that's fantastic.

You know, so there's this simplification that's coming in. Even more so, like I'm the gal who talks about flow state and the science of flow and the ease and effortlessness, but I just feel like a new level has just unlocked for me where I'm so done with the bells and whistles. I have dropped so many hard things in the business.

I'm just, I'm bringing it all back to me. I'm writing all of my emails for the majority of things. I'm writing all of my captions. I. I'm creating things on the fly again. Like here we are now, I'm recording this episode on a Monday. This episode will be out on a Wednesday when every episode always comes out for me.

I am, what else? Like making reels and sending the stuff to Deb and then she's creating it. And then we're having, we're literally hitting post on the day, like all the forward thinking and the. Scheduling and the batch creation that does sometimes work, especially if I'm traveling, but it's not meant to be the primary way I run my energy behind the brand.

I am like a spontaneous girly and so is my business. My business is the brand. Aries, by the way, if you've not done astrology around your business, my business is an Aries, we go fast. I'm Sag, like her and me, we are one, we're fire signs, we go. So this idea of like, you know, thinking so, so, so far ahead, I just think I need to be more in the now.

And that's where my magic is. And I've learned so many lessons around that. There's nothing that shits me more. Then having a podcast episode that's sitting there for four months, because I've scheduled out so many guest episodes that I can't post it yet. And then when it does actually post, it doesn't feel relevant anymore.

You know, like there's something about that sort of energy. I don't know if that makes any sense to you, but to me, I just know exactly how it feels. And I also want to talk about something specifically to the now of business energy. I have so much that I want to put out there. Like on Saturday, I sat down in my home studio and this is after I had a really awesome day out with the family.

We went to a place called Mullumbimby and just on the New South Wales coast. And it's so magical there. And I don't know, it's just like, think old school Byron Bay. Like it literally is like that. It's crazy cool. And, um. Anyway, so we were there and then I came home and I had a bit of a nap because, you know, naps, naps are the best.

And then I woke up and I literally downloaded an entirely new program. Like it is so freaking awesome, like the whole thing. And not only that, I wrote the entire sales page. All the modules that's meant to go in it. I designed it in Cartro, which is where all my sales pages are, like from scratch, just designed it.

Within two hours, I have an entire offer ready to go. Like everything, everything, everything, everything is hooked up, linked up. Probably do a video. I could put one on the top of the sales page. Oh my gosh, like done, completed. And, and then, you know, in an hour I was, I'm going out to, you know, go and meet my girlfriends for a drink.

So I just had this window of time and it just totally downloaded. And then guess what happened? You can guess it. I started to fall into the trap of overthinking year end. Like the thoughts of, Oh my God, there's only a few viable work weeks left of the year and Christmas is around the corner. It's probably time to wind down, not wind up on a launch.

Is anyone even going to be interested during this time? They're going to be distracted, but do you know what? That mental noise I have. I really, really learned how to compartmentalize that. Not ignore it and not bypass it, but compartmentalize it. Cause those questions they do really need to be answered.

Of course they do. But I know how to separate that and ring fence it so that it doesn't become a self imposed limitation, holding me back from the true timing of the universe. So there's. To me, the way I look at it is that there is no rule book that says that you have to stop creating or stop launching or hold back on sharing your magic until the new year.

That is absolute bullshit. That is taking your frequency to a place that is in this creation energy in this mode. And then you are literally dampening it to say, no, I'm going to lock you away in a box and you're not allowed to come out until 2025 to play. And I know so many of you are doing that. I know it because I've had multiple conversations with my clients who have literally not given themselves permission to do this and to just run with it.

And it's almost like, I've always said this, that when you get this download, this pure connectivity  with the universe, and it's giving you these ideas and you fully, you know, go into creation mode. And then at some point you say, no. You're not allowed to come out and play for two months. And then let's say we play that out in two months.

Where are we in November, December, January, January, February. And you bring that idea back out and it's lost its life force. And I'm not saying this to fear manga. That's not.  You do have these moments where you're meant to do that, then follow and trust the process of what feels the best and what feels good for you.

And I just sit down with myself. I'm like, Ruby, I had to do good old fashioned mirror work. And I said, Rubes, I encourage you to listen deeply to the direction of your energy and what it's calling you up to do. So that's it. The program was born completely unexpectedly. It was like an unexpected pregnancy. 

I had the baby in two hours.  Has anyone had one of those dreams before?  I have. I fully dreamt that I was pregnant and then in an hour I had the baby like full vampire style.  It's just so funny.  Anyhow, side note that just came back to me. Um, but I definitely feel like. Like it is time, I could have told myself to wait, to hold off, to let it sit until January, but no, something within me said, now it's ready.

It's vibrant. It wants to be seen. So  stay tuned because there is going to be a launch coming out very, very soon within the next few weeks. Like it's happening, maybe Amplify is going to close off. So maybe the week after, maybe next week, you'll see exactly what this is. And it just gives me time to sit and breathe with it.

And then. Change the direction of my messaging with my audience. So you'll see me like every launch, I seamlessly move into the next one. Cause there's almost like a week or 10 days where I'm changing the flow and the direction of what the next thing is. All of which, by the way, I speak about in the Amplify Mastermind. 

Anyway, so the message here, if you are feeling called to create, if you're feeling called to share, to bring something new into this world, now honor that thing. Go for it, baby. Like, this is the time. This isn't about waiting for a new year, a new date on some sort of, you know, fake calendar time. We're on fake calendar time.

We operate on universal timeframes. This is it. It's about trusting the moment. Okay. I'm going to leave it there for you to absorb all of this in. I hope you loved this little life and biz update.  I really do feel like I'm just speaking to a bunch of girlfriends and it is so fun to do these episodes.

Sometimes I worry that it's a little bit like me, me, me, cause I do want it to be about you guys, but I know that when I listen to these episodes, I love hearing what others are up to and then encourages me to then go ahead and do the thing. So that is how I'm wrapping, gift wrapping up this episode for everybody.

Come on over to Instagram DMs. Let me know if you've listened to it. Do you know what hasn't happened in a long time? And I just appreciate it so much. The old school screenshots, like I'm listening to this episode. If you feel called, I would love to see a little screenshot. And I would love to promote your Instagram page on my stories, share and share alike.

I love you all so much. Don't forget, check out the Amplify information in the show notes and between now and then follow the flow of what feels good. Love you all so, so much. And I'll catch you in the next one.