Tapping Into Your Personal Power & Feline Energy with Ashu

Ever heard of "feline energy"? In this episode, we’re diving into a totally unique approach to personal power, confidence, and magnetism in business with Ashu—a coach who channels this energy in her work and life.

Ashu's story is one of determination and alignment, going from paying her own university fees to building a thriving coaching practice by tuning into this specific energy: one that's bold, graceful, and utterly magnetic.

We talk about how embracing feline energy allows us to let go of the constant hustle and trust that the right opportunities will find us.

Imagine approaching your goals with the calm confidence of a cat—moving with ease, setting strong boundaries, and allowing yourself to be noticed without trying too hard.

This episode is for anyone feeling the pull to tap into a new kind of power that’s not about doing more but about embodying a confident ease that naturally attracts what you desire.

Give it a listen and let me know if this approach speaks to you—this one might just inspire a whole new way to “show up” in your business and life.



MY LINKS:

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• Join my Facebook Group here 
• Send me a DM on INSTAGRAM 📸 here
• Follow XORL here

Where to find Ashu:

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FREE Taste of her coaching
FREE Chakra Balancing Meditations
Feline Energy Activation [FREE COURSE]
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Transcript

Ruby Lee:
Hello everybody and welcome to the Flow State Business Podcast. Now, this one is not your usual chat. It's the kind that's going to bring all the playful energy that we love, especially when it comes to spirituality and business. But it is honestly going to be a very unique episode, I think for a lot of us to lean into. And that's exactly why I knew I had to bring our guest on for today. And it was just too good. not to share Ashu's incredible vibes with you. And I thought what better way to kickstart our weekend than with this incredible energy booster. Let me share with you a little bit about Ashu. Ashu is in her twenties. She has achieved so much. I cannot even tell you how accomplished this woman is. She's an absolute force. She's a business coach. She is also a feline energy activator. Yeah. You heard that right. Yes. And that's what we're going to be focusing on today. And she helps lightworkers step up as leaders they were born to be while making serious money moves. She has been literally doing this for four years, has worked with more than 500 women. She's helped many of them hit those delicious six figure months with a healthy dose of ferocious feline energy. Did you see what I did there? We're talking a mix of channeled strategies, human design, chakras, a whole lot more. But this is the thing, Ashu doesn't just leave you high on energetic vibes without some real strategies. So she's also going to be such a go-to for launch strategies and just incredible marketing moves that you can make. So let's dive into this episode. Take a moment to think about how you can sprinkle some of these playful, magical, powerful energies into your business. Trust me, you're going to love it. Open your mind, have fun with this one and let's jump in. I'll catch you on the other side. Hello, Ashu. Thank you so much for being on the podcast with us today. It's so exciting to have you here.

Ashu: Hi, Ruby. Thank you so much for having me. I'm so excited to be talking to you again because we've been going back and forth and I feel like I've known you for quite some time now. So it's always a joy to talk to you again.

Ruby Lee: It makes it so easy and there's so many aspects that I definitely want to, yeah, just bring onto the podcast because I know that our conversations are always so high vibe, but also you have such a unique way of working with the energetics behind business in general. But today I want to bring it right in to a really specific part of the way you work with energy and the way you activate energy, and this is working with feline energy in particular, which is such a cool topic. So my question to you, first and foremost, is I'd love to learn more about how you came into business, but more specifically how you came into working with feline energy and becoming a feline energy activator. Yeah.

Ashu: So, um, I will give the credits to you for the last question for the feline energy activator part of it, because I didn't full-fledgedly go into this until we had that call. And you asked like, this is really cool, you know, do you think this is unique and everything? I was like, yeah, I do do it, but I didn't think of making it the actual niche. It was just about the elements. hanging around in my offer dock. But about how I started my business, it was just like a tiny dream to pay off my own university tuition fees when I was in India. And I was like, I don't want to be dependent on my parents anymore. I want to pay my own fees. so then I can do whatever I want because I had this scholarship and this scholarship meant that I had to maintain a certain grade which meant I could not participate in other co-curricular activities and I felt like this contracting energy. Like, I just didn't feel like I could do everything I wanted. I was part of so many clubs. But I started leaving everything one after the other, because I was like, I'm not gonna get the grade, I will lose the scholarship, and my parents are gonna be mad. So I was like, the solution, the solution is, I make so much money that I don't need this scholarship and I can do whatever I want. So I set out to do that. But business was not even on my mind. It was just purely internships. I've even stood at like an auto expo and done market research from morning to night for four days. I've done that for very little payment because I was like, whatever comes through, I'm happy. and I've experienced all sort of things. I did internships that made me work and I left internships. Afterwards, my business started taking off. I would leave jobs in like four days because I was like, I cannot do this. On the fourth day, I'm like, bye-bye, I can't do this. So all of that happened and I was posting content, self-development content on this page that you now know as Listening Stories Untold. and I was posting things, people started coming in. I started as a life coach, moved into manifestation coaching very slowly because I was manifesting things for myself and then I was able to have like my first six-figure month, four months into seriously doing my business in 2020 and I was able to pay my university fee and on top of that I still had my scholarship when I graduated. I was the top of my class and my business had grown and I had started another business on the side for fun. So it just was like a very beautiful journey from not wanting to be a business owner to not being able to imagine myself in a job anymore.

Ruby Lee: Okay. This is actually incredible. I love hearing this all in like one short condensed way, but let's put some context around this. How old were you when all of this unfolded?

Ashu: Yes. So this, I set this goal in 2020, which means I was 20, uh, I was 19 years old when I set this goal that, um, it's like a new year resolution sort of a thing that I'm going to, and this is in the beginning, but I didn't know COVID was going to happen. I didn't know any of that. So I, in the beginning, I was like, I'm going to make this many, like this amount of money, which was in my Indian currency. I was like, I'll make that much money. And I went ahead. I didn't make that exact goal because it was very exaggerated, but I ended up making right amount to pay everything by myself. And since then I paid all my university fee by myself, which was pretty cool. And yeah, that's how it happened.

Ruby Lee: Oh my gosh, that is, I don't even know what I wanted to do at 19 and you've just, I love that sentence where you said, I just started another business just for fun.

Ashu: Yes, yes, because I always wanted to do like a stationery business because I'm obsessed with stationery and I would have to take money from someone if I were to start it. But since I had this overflow of money coming from my first business, I was like, I'm going to put it into something I really wanted. And we just did like two or three launches from it just to fulfill myself. And then I was like, oh, product based businesses are very tough to run. So I'm going to put a pause on it for some time.

Ruby Lee: Yeah. Literally how I feel when I started my apparel brand, it was so exciting and so big and so expansive. And then two to three launches into it. I'm like, okay, I'm tired now. Exactly. You know, it's, and then it makes you realize being in the online mentoring coaching space, there's so much less resistance and, you know, less, less steps having to order things and then post things out. So I'm totally with you there, but this is actually just such an extraordinary place to begin. Okay, but I also have to know, what did your parents and family say? Because it's so unconventional, you come to Australia on your own terms, you started a business on the side, you've paid off your university fees. Honestly, they must be so proud of you.

Ashu: Okay, so this is the interesting bit. When I was still making money and I was still in university doing my undergraduation, my parents were like, don't let this take your focus away from studies. and i'm like oh god seriously still still you want me to do this and i've got the top of my grade and i got the medals and everything and there was literally no conversation about it the like no conversation about it now that i have moved to australia all my living expenses i don't have to ask from my parents i don't have to go to a part-time job i just like i woke up at eight o'clock today I don't have to go to a job because I have this. And now my parents ask me, so how much are you able to make in a month? Are you able to sustain yourself? And every call, I barely call my parents like once in two weeks, because the conversation's always like, how are you studying? Or what's going on? And all of that is so stressful. But every call, they'll ask me, So how much money are you making? Is that coaching, counseling thing going well? Because they didn't even understand the depths of what I do. So I just say, yeah, I'm coaching people. And sometimes they think I'm tutoring or something like whatever makes it floats your boat. I'm good with that. But that's like this is shift since I've come here. But now they're realizing the situation that, oh, I'm making enough to sustain in a different country. Wow.

Ruby Lee: What are you going to do when you graduate? Is that, are you just going to keep building out the business in a bigger way? Are you at all tempted to go get a traditional job with your degree? Where are things? And that's like a year away, right? You're not far off from graduating.

Ashu: I can't believe. So, um, on 16th, I guess, um, around 16th, I had my flight. to Australia one year ago so I am like having a full like one year nostalgia of where I was what I was doing and one year from now I would have completed my course so I'm doing counseling and um I am slightly inclined to do counselling because it's very triggering to see like it's very outside of my comfort zone. I'm going for placements right now. I'm counselling kids and it's like, oh, this is so fun. I also like this. So I realized it was not the job that I hated. The profession of counselling is so welcoming. People just love you so much and everyone understands mental health which is the nicer thing like the interviews are so nice in business world you would know this Ruby like you have to dress professionally you have to be on time there's no excuses no nothing like this very strong formal aura but with the psychology thing it's healing all the academic and a corporate trauma I've had. It's like very beautiful here. So I might do like both still. I love the, because it makes me more productive. Because I have university, I'm more productive in my business. When I went full time in my business for one year, I was the least productive person ever. So it just keeps me on my toes to have multiple things.

Ruby Lee: Oh, that is so, I think this whole story that you've lived so far is incredibly inspiring, which is why so many of your clients are attracted to you and, you know, they're here working with you. Would you say most of your clients are, you know, like they're at university also, they're attracted to what you do. Are they similar age groups, similar background? You know, who do you tend to really work with inside of your business and what is the core, uh, what is the core solution that you really help people with?

Ashu: That's the fun part. I don't have like, I guess one client is there who is my age. All my other clients are older than me, more experienced in their fields, like have been doing, I'm working with a client who's been reading like healings and doing readings for more than 20 years. So they are like, like, double triple my age maybe my parents age they are and those are the clients that I've always been working with this was like even when I was 18 19 I was still working with these people who were like my parents age so those are the people I've been working with and I mostly work around I didn't realize it, but I used to mostly work around feline energy unknowingly, subconsciously, which is basically, if someone's not able to understand what feline energy is, just think of a cat or any members of the cat family. You see how ferocious they are, but cute at the same time. That is basically what I'm trying to put into every business owner, that you're that confident asking for whatever you want. showing up knowing you will turn heads a cat walks by you know you're gonna turn around and look at that thing similarly you being that confident that you're walking out and you're like you know you're gonna turn heads you're gonna get clients coming and being like oh my god you're so amazing just like you look at a cat and oh my God, you're such a funny baby. That's exactly. But at the same time, you're ferocious and setting your boundaries. You are ferocious at going and getting your goals that you have set for yourself. So that's what the core theme is. And mostly I work in business expansion. So it's mostly for spiritual entrepreneurs, because we, I didn't realize this. I was inclined to do it, but I myself was very spiritual. since the age of four. So I was going to meditation sessions and everything and then I left it in the teenage years and then I came back to it and I realized that spiritual entrepreneurs have a very tough time marketing themselves because they are thinking it's spiritual, I should not be greedy, I should not be charging money for it. So my whole aim is to help them charge what they want because they're giving that service and they don't realize it.

Ruby Lee: That is absolutely so you in a nutshell after having, you know, worked with you and I know you, that is just so exactly how I would describe the way that you hold yourself in business also. Okay, so this is actually really great timing because I cannot even tell you how much I want a cat right now. I'm just in this, my cat mum era is returning. I used to have a cat, now I want a new one. And it's funny because as I go through the, I don't know, the pictures, like I really would love to rescue one, adopt one. And I'm going through the pictures and you can tell the energy. I don't know. There's just something where I know you are so naughty. Like there is just certain parts that you just know, like, oh, there's a sweetie pie, you know, or something, or that one's holding a lot of trauma. I don't know.

Ashu: I can just tell. And that's my favorite pastime hobby. I actually go through adoption websites or foster websites just to look at cats and laugh at the names that there are.

Ruby Lee: Hi, my loves. I hope you are loving this episode as much as I have loved creating it for you. I'm quickly dropping in to let you know of a flow tool, which I think you will love to have alongside you in your business and definitely your more complex goals that you might be setting for yourself. This is a tool which is steeped in flow science. It's a 90-minute audio flow track filled with my favorite lo-fi productivity beats, and it is soaked with the best subliminals to help you call in more focus, more impact, more income, and more productivity than ever. If you are wanting to experience this level of time dilation, of folding time, of getting more done in a shorter period of time, then this is what you'll need in your business. I'm going to leave the links below. And for now, let's head back to the episode. Oh my gosh. Okay. So when you talk about feline energy, especially in business, Are there certain archetypes or certain types of cats that you've categorized now so that we can really start to think about which archetype we are or what sort of cat energy to draw from?

Ashu: I mostly put it in two boxes because what happens is a lot of my clients, so a simple example, Leo season is about to come. I work with a lot of clients who are Leos and they resonate with the lioness energy. So they would have those specific, their own energies, like some would resonate with Panthers, some would resonate with small cat, right? So all of those fluffy ones, like the ones who, I guess you might have some clients who hold this very loving and gentle mother-like space. that would be us like old cat like old soul we say like an old cat it's very soft and purring healing energies and then there you would have clients who are all over the place like you know doing all the things those would be like kittens you know running around having too much energy but if i have to put it into two this is something i used to explain is either you're a scaredy cat The cat that's not sure of their own, like worried about someone coming into their territory, all spiky hair, tail upright and everything. And then, yes, about to jump, like just like so, the back goes so arced. That's very fun. And then there's a ferocious feline that's very like calm and like elegant, I would say, yeah.

Ruby Lee: Wow. It's funny when you mentioned the big cats just then, it didn't even occur to me that the big cat, all I was thinking about were the little fluffy cats.

Ashu: What does that mean? Because that might be something that you are more drawn to. I don't even think of lions, but lions are like, oh, I want to tap into the lioness energy. And the more I moved into feline, the more they started getting drawn to me. And I was not even talking about lions. But they were like, lioness energy is what I want to tap into. So you might have your own um cat feline archetype that I might not know of and you would just have that epiphany that this is what I've been resonating with all this time.

Ruby Lee: Yes you know in your branding as well what I love about it is that there's this real sort of mystic cat energy about it too like you've got this like it's almost like a sphinx like cat very Egyptian feel so is there also another group that's more in the mystic cat

Ashu: category as well yeah so um when i got like um akashic reading done and i got to know that i have like a lot of roots in egypt and i got like um my soul knows symbols and egyptian healings and everything and connection with goddess isis and all of that so i was told to incorporate more egyptian elements into my life and i was like my only incorporation happens in my business so i'm gonna put all the egyptian symbols that i know of in my branding And that's when I started seeing this cat and I was like, oh, this is perfect. This is exactly what I was looking for. And they used to worship cats because the cats used to get out all the rodents and everything. And I was like, that seems like I want all the negative energy out of my page. So I'm going to get this cat in my branding. So that's that that's why I put it there. But cats also are very they are like, related to spirituality, mysticism. Um, witches were told always had cats, you know, the black cat and everything. So that's also bad. People also say the black cat energy, right? So all of those are the things that are already floating around somewhere, but they have not put in like, in something like a collective term, like feline. and energy as such. There was a point in my head that I was going to make, but I lost it somewhere.

Ruby Lee: So if it comes back, you know, yeah. The cat that actually I've had two cats before in my life. And one of them was really fluffy and the other one wasn't. But interestingly, both of them were black cats with green eyes.

Ashu: Yes. I remember the point that I was going to make. So a cat comes into your life. when it knows that you are needing some extra healing, some extra holding some space holding because cats have that beautiful power to take in energy and transmute it for you. So they can take in the negative energy and transmute it and I have such beautiful examples of it. I had my stray cat come to me on 5th October 2021. And that since then, I thought it came from me. But turns out it came from my mom because my mom was navigating cancer and she had just come out of it and now I am here in Australia and the house still feels all joyful. It's not like a daughter has gone and there's no kid in the house or something. I do have a younger sibling, but my mom is very happy with the cat. she just talks like baby talks with the cat and the cat now lives with your mom yes so she comes every time she's found like a place in the shoe rack my mom got her a cat bed and everything so it's like it has claimed a sofa it loves like coming in and out like it comes every single day and stays for hours on end and my mom keeps talking to it i had another client recently texting me that this cat came to me out of nowhere And I fed it. I was like, it's okay. Cool. No worries. It happens. You're working with me. And then it came again and again. And recently that friend lost a friend. that client lost a friend and I was like oh that's why the cat came because she sensed that something's gonna happen and you'd need that extra support. Cats come and that's why even though there's like a superstition that a cat crossed your path, something bad's gonna happen, that's not the thing. The thing is let the cat cross because the cat is on a mission. The cat is not there to transmute the energy. And it needs to go somewhere. It is like given that mission. So I absolutely love that. And I feel like the black cats are very cute. I don't know why there's so much negative superstitions around it, but I find black cats very beautiful.

Ruby Lee: Well, that's because we are like secretly loving all the mysticism behind it. We understand that. Like I, it was so funny when I first showed my mom, like my cat, she's like, Oh, like her, you know, she's like, Oh, black cat. Oh, that's an interesting choice. I'm like, listen, I wanted the gray one. The black one walked right up to me and literally sat on my lap. What am I supposed to say? It really was there. And I. Even as you're saying when cats come to you for certain reasons, I totally get that. Like my first cat was here with me through a really major breakup. That was my first cat. My second cat was with me through my first ever miscarriage. And that was so, I was so, so sad. And the cat was just with me, like in bed at the end of my bed, so close. And it had so many healing properties. And I just, even as you're saying that, that just reminded me of it. And I, yeah, that's so, so beautiful. Got another cat coming through now. I'm so excited. Okay. So how do we use feline energy for business? What are some practical things that we can start playing with? I'm sure we're all going to start looking out for cat signs now too. You'll see them everywhere after this listening to this episode. But what are some ways that we can identify what the message is and how to apply that to our business and even through our lives?

Ashu: I love that. And especially when people like do my training or something after that, there's just cats everywhere for them. Somehow it just happened. Yeah. So I haven't been able to be a cat magnet myself, but I can turn it on and other people so I'm happy with that. What messages are part of it is that I wanted to look at a cat I take the example of a cat because it's easier and softer to look at than a lion, because sometimes it can get scary for people. But just look at a cat and see what it is doing. Now, you might think, oh, the cat sleeps most of the day. What do you mean it's doing? That is exactly how you embody that energy. Ruby, I had to tell you that you have those 90-minute flow blocks. You will see the cats get active at certain times when they need to. And the rest of the time, they're just chilling around. Man is the cat energy that you are taking in for yourself. So having your work done, you don't have to work all day. That's like one of the biggest messages I feel like I want to give especially to spiritual entrepreneurs and especially to people of color because of the slavery and the generational programming that has come through. We think we need to be working all the time in order to prove our worth. And if we are not working, we are getting behind. We won't make enough money. And that's not our thing. It happened back then. A lot of our ancestors went through it. And now that's coming through. And that's why I'm like, embody the cat energy. The cat only works It gets on, you know, the jumping around in the morning and the evening.

Ruby Lee: The zoomies.

Ashu: So you need to work in your zoomie period, basically, when you get your 90 minute block done. And then you get to rest, you get to enjoy life, you don't have to be on all the time. That's like one of the biggest ones that I think your audience would be able to grasp very easily because of the 90 minute blocks that you talk about.

Ruby Lee: My stepson, he is Leo's son. He's Leo's son through and through. And the things that he says honestly reminds me of a big male lion because there's certain things like he's only a teenager, but like he's 16 turning 17 and he's like, Oh, things just get brought to me. He just has this energy where things just get brought to him. You know, his mother lion brings stuff to him and his grandma brings stuff to him. There is definitely this energy. It's just like, you know, people are always like his teachers, like, you know, if he applied himself, he can be a bit lazy. Oh my God, the lazy lion. It's so funny, but he's just so in it. He's like, what? This is me. This is who I am.

Ashu: Yeah, and for Leos, I know we're going to the Leo side of things, but even for cats, like, I'm taking the example of Leo because you see the big cat, they have a mane, right? So hair is a big portal for us, the way we do our hair, because I opened my hair for this interview. And I know this is my way to tap into my feline energy, because the moment my hair- I need to let my hair down, let's see. Yes, and the moment that's out, I feel more confident. So that's like me doing a very simple thing to tap into my feline energy. I have this friend, and he used to have like short hair, but over the lockdown, I saw his profile picture and he had like this hair and I was like what happened here and that was giving that cat like a main energy and I do all I have astrology friends and everything that I asked in past life that guy was a cat. And I was like, I knew and before you know, because he behaves like a cat, if you can just see it and very lazy, but gets the work done and has that very healing soft aura. I also like to call my, I use that feline energy aspect because a lot of my clients are healers and cats are healers. So you all have those healing energies. You just need to tap into it.

Ruby Lee: You know, my husband, he also had an Akashic record reading done and she's like, I can't quite explain the animal because it's quite a mystic animal, but it's like a big cat. It's prowling. It's always, it's like the big protector. And that is exactly. exactly how I would describe Michael. He's such a protector, like crossing the road, he's like, oh, watch out, there's a car turning. And I'm like, I know how to cross the road. But then sometimes I'm like, oh, that's his protector energy, you know, or he'll just, he'll be extra careful. Like, you know, he'll always lock all the windows and doors before we go to sleep. I couldn't care less. You know, I just don't think about that stuff. He's like, no, no, I got to do my checks. I'm like, there it is. There's the protector energy. It's so fascinating how it's manifested in his lifetime. Yes.

Ashu: Yes, we do get those little quirks everywhere, especially if we have had that big cat energy before. And in business, it also is like taking the example of things come to me. I don't have to go out for them. Because you see a cat, if we go to the Egyptian times, they were worshipped, right? They're given things. So things come to you and that magnetic energy coming to you. So in business also, clients come to me. I don't chase, I attract. And if I want to choose something, I can because once the cat is turned on by that little fluffy cat toy, it will go at it. But otherwise, the cat is not in the mood. As many times you want to wave that cat toy in front of it, it will not move. It'll be just like, flipping it still like you can you can do whatever you want i am not going to move so having that sort of an attitude for yourself and that self-confidence basically that a cat has when it walks but that's where the scaredy cat also concept comes in because a lot of business owners are moving in that scaredy cat energy where they're worried that every time they see someone do the same thing they think oh no they're coming in my territory they're not very like strong about their foundations that this is my territory and I know no one can come in because everyone has their own places to live at right they're not invading my house so having that safe space and oh another fun fact is cats can jump like six times their height So you can aim for six times more the goals that you are setting. So you're reaching out for those goals. I like to call them the moonshot goals. So when I set goals with my clients, I have three levels, something that helps them feel validated, something that stretches them outside their comfort zone, and then something that's a cat's jump. So like a moonshot that it would be too good to have. So that way you can also implement feline energy in your business.

Ruby Lee: Oh my gosh, I love this so much. And I honestly feel like I'll leave this conversation. I'm about to go on a walk after our podcast interview. I swear I'm going to be like, how else am I going to really think about feline energy? And I'm sure I'm going to see a cat. I'll message you when and if I do. But thank you so much, Ashu. This is such a fascinating discussion and it's only such a slither of all the other things that you really do and teach on. I know that you also love to sprinkle, you know, human design elements into coaching and how to put together really juicy launch strategies and all those things. So how do we follow you and find out more about what you're doing at the moment?

Ashu: Absolutely. So I mostly live on Instagram. I think breathe everything Instagram. So that's the place you would find me at. It's listening stories untold or you just search Ashu and that I should be the only person who pops up. And then I've got a free feline energy training for people in the link in bio of my profile. So that should help you out. I've also got a couple of podcasts need to get back to podcasting again. So a lot of podcasts to help you out as well. It's at your Spiritual Business Coach. So once you search that up, you will find a lot of podcasts to go through.

Ruby Lee: I feel like if it's not already on the cards for you, pardon the pun, but you need to put together a feline card deck at some point. I think that would be so cool. Yes. And maybe it's part of your stationery line. I don't know, but, oh, that would be amazing. I would buy that deck so fast, like you wouldn't believe.

Ashu: Now that you put that idea in my head, I feel really excited about it. It's just the part of Don and me's businesses.

Ruby Lee: Yeah, and I like tarot decks, especially, or Oracle decks, whatever you want to call it, they take so long to produce because you need the artist, unless you are one, you know, all the things, but I just think it would be So magical. Oh, a lot, a longer term project, you know, that we can look forward to with you, but thank you so much, Asha. You are such a joy and I just loved having you on the podcast. I hope you guys loved it too. Make sure you follow along, Asha, let her know that you listened to this episode and I will catch you Flow State Business in the next episode. Okay. Bye everyone.